Blogs

Oct 2014
7

Delivering on Backup Services like Big Brands Deliver on the Buyer Experience

Posted by Tracy Staniland
 

I recently had the opportunity to attend the Managed Services & Hosting Summit held on September 25th at the Pullman HotelTiffani Bova in London. The event was a great opportunity to meet with Asigra Partners as well as network with Service Providers across Great Britain. Tiffani Bova, VP Distinguished Analyst, Gartner headlined the event and as always Tiffani’s keynote was inspiring and thought-provoking.

The main theme of the keynote presentation was in order for managed service providers to enjoy future growth they are going to need to implement new sales models. The presentation focused on the following three key points:

  • Technology is different.
  • Buyers have changed.
  • Providers need new sales capabilities.

The main message focused on how the buyer’s journey is changing our approach to sales and service providers must change their approach to sales methodologies, approaches and measurement. Now we have all heard how the traditional funnel is no longer, that buyers control their journey through the buying cycle much more than today's vendors control the selling cycle. The fact is that the buyer’s journey is no longer linear, the buyer is continuously moving through their journey. Therefore, managed service providers need to drive content out into the market to inform the buyer through their self-driven research phase of the buyer’s journey. Tiffani’s recommendation to Service Providers is to reduce the speed and feed messaging to focus on telling more stories using customer case studies.

Tiffani also advised that Service Providers need to differentiate based on sales and selling tactics. She also recommended looking at what your competitors are doing – are they more digital and are they using more content. You need to be aware of what your competitors are doing and you need to choose the touch points on how buyers interact with your organization. There is the opportunity for Service Providers to reduce their sales costs by 25% or more due to going digital.

Service providers need to ask themselves if they are rewarding the right sales behavior, how are the inbound leads currently being handled, and how frequently do they rationalize their sales initiatives. With the pipeline becoming more unpredictable with the buyer being in control, your sales team needs to concentrate on being a guide focused on feeding the buyer the right information, at the right time to help the buyer through their journey.

The experience economy

The last part of Tiffani’s presentation focused on a great example of the experience economy and how service providers need to deliver on their brand experience. Her presentation referenced a well known American global coffee company. As Tiffani explained, this company has created a consistent buyer experience that has people all around the world flocking to their retail locations even if these same people have access to free coffee they will pay $5.00 for the experience. They will even stand in a line up to participate in the experience. This example really resonated for me as I can attest to the fact that it does not matter where you are in the world – the experience is always the same. Now I do not normally purchase this brand’s coffee, in fact I don’t really like their coffee, but I do like their cappuccinos. So whenever I am in a new city or country, I seek out their nearest location because I know that no matter where I am – San Francisco, London, Cleveland or Orlando – the cappuccino will taste the same, the service will be the same, and their menu will be the same – the experience is consistent and reliable.

Can you say the same for your business? Do you deliver on your backup service brand each and every time? Have you altered your sales process based on the new buyer’s journey? Tell us about your experience.

Spice IT Email Post
Sep 2014
30

Asigra Recovery is Everything® Newsletter Recap: September 2014

Posted by Ani Yildirim
 

If you haven’t subscribed by email to the Asigra Recovery is Everything® newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here. Our newsletter features great content about the cloud backup and recovery market and includes Asigra news and events plus industry news and events.

Here’s a look at some of the content from our most recent newsletter:

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Sep 2014
22

Meet Asigra at Managed Services & Hosting Summit 2014

 

Managed Services & Hosting Summit 2014 – Booth #8

Date:September 25, 2014

Location:The Pullman Hotel London St. Pancras, London

Will you be attending Managed Services & Hosting Summit 2014? If you are, make sure to visit Asigra at booth #8 to learn howMSHS our enterprise-class agentless, multi-tenant software enables services providers to deliver secure and reliable cloud backup services with the flexibility to deploy as a public, private and/or hybrid cloud architecture.

Be sure to visit our booth to learn how Asigra can help you:

  • Increase or develop a monthly recurring revenue stream
  • Expand into new markets
  • Improve profit margins
  • Increase market potential
  • Reduce customer attrition

Visit Techgate – booth #4

We are excited to have Techgate join us at Managed Services & Hosting Summit 2014! Don’t want to invest in owning your own vault, our partner Techgate provides VARs, Systems Integrators and Service Proviers a quick and easy way to meet customer requirements by reselling Techgate’s cloud backup services powered by Asigra. Visit them at booth #4 to learn more about how you join their partner network.

Join Asigra’s Boardroom Session

Title:The Why, What and How Framework for Monthly Recurring Revenue

Time:1:45pm

Location:Hyde Park 6

Tracy Staniland, Vice President, Corporate Marketing, will be discussing the why, what and how framework for successfully driving monthly recurring revenue.

Book a Private Meeting with us

Contact us to schedule a meeting to learn more about how we enable service providers to deliver secure and reliable cloud backup and recovery services.

Not yet registered for Managed Services & Hosting Summit? Sign up to attend the event here.

We look forward to meeting you in London. If you have any questions prior to the conference, don’t hesitate to contact us.

Spice IT Email Post
Sep 2014
19

10 Things to Consider When Looking at DRaaS Featured in CCi Magazine

Posted by Zaid Rasid in Cloud Backup
 

10 Things to Consider When Looking at DRaaS Featured in CCi MagazineMike Osbourne, Managing Director of Phoenix, an Asigra HybridPartner, shared the top ten issues you should consider when evaluating, considering and purchasing Disaster Recovery as a Service (DRaaS) in the latest online issue of CCi magazine (Cloud Computing Intelligence).

Ten Things to Consider When Looking at DRaaS

With data protection challenges increasing, such as increased costs, complexity, risks, compliance and data growth, new data protection strategies are required to address these obstacles. The article examines the need for new consolidated approaches to data protection.

Read the article online now to learn:

  • Why to choose cloud for your data recovery needs
  • Why DRaaS is faster for recoveries and more reliable
  • A 10 Point Data Protection Checklist

Ten Things to Consider When Looking at DRaaS

Spice IT Email Post
Sep 2014
15

Goodwill South Florida Protects its Data from Hurricane Threats with a Reliable Cloud Backup Service

Posted by Zaid Rasid in Cloud Backup
 

How do you protect your data from the threat of Hurricanes and catastrophic weather threats? In the case of Goodwill SouthGoodwill Florida, after many years backing up their data using a tape-based solution, they learned the hard way that they would have to find a better, more secure solution. After much consultation and recommendations from colleagues, Goodwill Industries selected cloud backup and recovery services powered by Asigra from Yotta280. Now in its second year of use, the new backup infrastructure has proven to have many advantages over tape including local and remote data recovery capabilities, fast restores and more reliable operation.

You can learn in full detail about the Goodwill cloud backup implementation by reading our case study : Goodwill South Florida Defends Data Against the Future Threat of Hurricanes with Cloud-Based Data Recovery

Some of the key learning include:

  • How a serious malfunction in Goodwill’s tape backup solution caused tape media to pour across their datacenter floors
  • Why Goodwill chose Yotta280, and cloud backup services
  • How the Yotta280 solution protects over 9TB of data for over 30 Goodwill locations and over 300 connected devices

“The Yotta280 solution, powered by Asigra, allowed us to depart from the troublesome aspects of tape based data recovery. We no longer have to deal with offsite tape storage and management, especially during hurricane season. One of our ongoing concerns with tape was that if a storm were to hit, every building in the area would be affected, including the offsite storage vault holding our tapes. Because our data is now replicated over the WAN at data centers inside and outside of the state, we no longer have those concerns.”

Read the case study: Goodwill South Florida Defends Data Against the Future Threat of Hurricanes with Cloud-Based Data Recovery

Spice IT Email Post
Sep 2014
12

Infographic: 7 Reasons Users Pick Asigra as Top Enterprise Backup App

Posted by Zaid Rasid in Cloud Backup
 

Why do backup admins choose Asigra? Well, Storage magazine recently released the results of the ninth annual Quality awards for mid-market and enterprise backup and recovery applications survey, and found that overwhelmingly, users chose Asigra in many categories. Check out the infographic below to find out the 7 reasons enterprise users choose Asigra and why you should consider Asigra the next time you are looking for a new cost-effective, secure backup solution that delivers peace of mind.

7 Reasons Users Pick Asigra as Top Enterprise Backup Application

Spice IT Email Post
Sep 2014
10

7 Ways Lead Nurturing Accelerates Sales for Cloud Backup Managed Services

Posted by Maria Nicoletti
 

Every business needs to accelerate its sales cycle to support their revenue objectives. Managed Service Providers (MSPs) are noAccelerator  exception to this. As a Marketing Manager, I have launched, reviewed, edited and re-launched plenty of lead nurturing campaigns. It’s a continuous learning experience, but one thing remains true – it is invaluable in its ability to help pass qualified, sales-ready leads to your sales team more quickly.

Lead nurturing is a series of regular communications (for instance, sending one email a week to a specific target list in your database for 8-12 weeks), that serves to establish a relationship with buyers that are not yet ready to be engaged with your sales team. By maintaining interaction with your leads, it helps you:

  1. Inform them of the business benefits that your cloud backup and recovery services can deliver to their organization
  2. Educate them about the overall benefits of using the cloud and the different types of cloud architectures – that it does not have to be one size fits all
  3. Keep your company top-of-mind and involved with the prospect
  4. Position/validate yourself as a thought leader in data protection, disaster recovery and business continuity strategies
  5. Increase the likelihood prospects will contact you when they are ready to purchase – instead of your competitors
  6. Improve the quality of leads you pass to your sales team so they can focus on real leads that have an immediate need
  7. Enhance your data quality and the productivity of your marketing team so they can focus on other sales-generating initiatives

If you are a Managed Service Provider interested in adding cloud backup and recovery services to your portfolio, you can learn about the benefits of partnering with Asigra. As a partner you will receive marketing and sales support including best practices, 1:1 consulting and feedback. We will help you shorten your time-to-market and optimize how you engage potential buyers, including ready-made integrated lead generation and nurturing campaigns. Hear what our partners think about working with us and why they rely on Asigra to provide a reliable, secure, manageable and affordable cloud backup and recovery service.

Please don’t hesitate to contact us to discuss this further.

Spice IT Email Post
Sep 2014
8

Meet Asigra at Cloud Partners 2014

Posted by Samantha Chiu
 

Cloud Partners 2014 - Booth #740

Date: September 8-10, 2014

Location: Morial Convention Center, New Orleans

Are you attending Cloud Partners 2014? If you are, be sure to visit Asigra at booth #740 to see how you can deliver your own backup service, be a cloud backup services broker, or resell Asigra software.

Cloud Partners 2014

With over 2,000 cloud partners expected to attend, this is the best opportunity to connect and gain insight from top industry leading cloud providers and thought leaders. Be prepared to leverage the higher cloud to maximize revenue and meet customer needs.

Be sure to visit our booth to learn how Asigra can help you:

  • Increase or develop a monthly recurring revenue stream
  • Expand into new markets – geographies, verticals or segments
  • Improve profit margins
  • Increase market potential – new customers
  • Reduce customer attrition

Book a Private Meeting with us

Contact us to schedule a meeting to learn more about how we can help you deliver secure and reliable cloud backup and recovery service.

Stop by our booth to enter into a draw to win an Asigra Bluetooth Speaker!

Not yet registered for Cloud Partners? Sign up to attend the event here.

We look forward to meeting you in New Orleans. If you have any questions prior to the conference, don’t hesitate to contact us.

Spice IT Email Post
Sep 2014
4

Why Customer Experience Matters Whether You are Buying an iPhone or Cloud Backup

Posted by Alex Mejia
 

After a year of working at Asigra I have a clearer understanding that purchasing a software license from Asigra is about more iPhone  than just pricing; it’s about the experience. To explain why, let me use the analogy of an iPhone and discuss benefits beyond features. Yes, an iPhone can send a text message, email, take pictures and make phone calls just like all the other phones on the market but what makes the iPhone different is that when you buy from Apple you’re actually spending your money for the overall customer experience.

Customer Experience Matters

If you’ve ever had a defective phone then you can relate. You no longer need to go to your wireless provider who will likely send your phone off to the manufacturer and charge you a fee for a loaner phone; as the manufacturer determines whether to replace your phone or fix it. No one enjoys having to wait a long period of time which can sometimes be weeks to get an update on the status of their phone. You can ask my father in law how long he had to wait for a response back from the phone manufacturer.

Apple has made it so simple that you just walk into an Apple store, speak with an Apple genius who will run tests and if they need to replace your iPhone it is replaced on the spot. Apple’s experience is applied across all their products which results in customers like me who purchase a Macbook over a less expensive laptop with the same features because it’s not always about the price.

Asigra Believes in the Customer Experience

How does Asigra relate to Apple? Looking beyond the award winning product, we provide a completely different experience for Managed Service Providers. Just take a quick look at the value in partnering with Asigra. As a Partner you will receive numerous sales and marketing tools to accelerate your go to market strategy.

  • Online Miller Heiman sales training & certification
  • Technical training & certification
  • Monthly business & technology focused webinars
  • Monthly Asigra partner newsletter to keep up-to-date on news, events, offers, etc.
  • Access to the Asigra Hybrid Partner Portal
  • Invitation to the annual Asigra Global Partner Summit

When joining the Asigra team I knew I would be empowered to succeed in my role, so it’s no surprise that Asigra will go the extra mile to empower its partner ecosystem to succeed, by providing an overall experience that is second to none. If you would like more information about the Asigra experience or to find out more about our Partner Program, download.

Spice IT Email Post
Aug 2014
29

Asigra Recovery is Everything® Newsletter Recap: August 2014

Posted by Ani Yildirim in Cloud Backup
 

The cloud backup and recovery industry is constantly changing. Asigra Recovery is Everything® Newsletter features great content about the cloud backup and recovery market and news to help you stay up-to-date on the latest industry trends. If you haven’t subscribed by email to our newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here.

We appreciate your feedback! If you have any questions or comments, please let us know.

Here’s a look at some of the content from our most recent newsletter:

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