Asigra's Eran Farajun will be featured as a panelist in an upcoming webinar on September 17, 2013 10:00-11:00 am PDT presented by GigaOM Research. The webinar will discuss the challenges of existing cloud data backup and recovery pricing models and how the market is evolving to be fairer, simpler to use and budget for.
Here's a look at some of the topics that will be up for discussion:
- What is the predominant cloud pricing model for backup and recovery today?
- What are the limitations of this approach? (Examples)
- How have other industries innovated around pricing to improve customer retention? (Auto insurance, others?)
- What lessons can we learn from these early innovators failures and successes?
- What are the potential challenges with new pricing schemes?
- What will the economics of cloud storage look like in the next 3-5 years?
To learn more about the panelists and to register for the webinar, click the link below:
Enterprise Strategy Group (ESG) recently completed a survey of 479 financial buyers such as CIOs, VPs, of IT, Directors of IT and technical buyers such as Storage Admins, Systems Admins, and Application Admins from a wide range of industry verticals. The results showed that the way organizations are currently paying for backup is unfair, and they are interested in a better way to spend their backup and recovery budget. We’ve summarized the major discoveries below. Feel free to explore Asigra’s Recovery License Model further.
The following is a guest post from Vladimir Milanovic of LiveBackup
When it comes to business backup and safekeeping, there is no 100% right solution where you should keep your data. Whether you decide on local, offsite or hybrid backup solution, you should consider all of the advantages and disadvantages. Although security is the main reason for choosing offsite backup storage, local storage has an important role as well.
What are the advantages of local backup?
- Security and control - The onsite, or local copy of important corporate data, means that internally developed security procedures and standards can be applied. The vault at your office does imply certain management but it provides complete control and sense of true ownership, as company decides what to do with the data and who to grant access to. Data is the foundation for business growth and as such, the control of it needs to stay in the hands of the company.
- Protection - Ensuring your data is protected is of utmost importance. Local backup storage, as part of corporate network, is protected with the same security features as the rest of the business IT environment. These features include firewall, access rights and trained personnel, accompanied with the software built-in security features, like the one Asigra provides - encryption, auto healing, data validation.
- Accessibility - Data is collected across the entire business network prior to potentially being sent to a secure offsite location. Data stored on-site, on local vault, can be conveniently obtained whenever needed.
- Speed - With the local storage, a company doesn't require Internet connection to access or restore data. As it resides on network-attached storage (NAS), it can be easily found and restored within minutes, if the need arises. LiveBackup offers the possibility of quickly and easily restoring from the local environment at LAN speed.
Over time online storages prevailed, but why?
Due to technology innovation, continual upgrades on hardware and software, advances in broadband Internet availability and high resource demand, offsite backup solution was adopted over time.
This option gives more security from on-site disasters and less hardware related costs. Natural disasters or theft from the office are the flaws of local backup in comparison to more secure offline solutions that protect data from such occasions. Additionally, cloud based storage is able to detect viruses before data is sent, whereas local backup can copy undetected virus onto your backup.
Cloud based business application
With shift to the cloud came elaborate offer of variety of business applications. Among most sought are customer relationship management apps, one of the biggest genres of software applications on the market today, such as Salesforce. These cloud services store data in a data centre unknown to the user, owned or leased by provider.
Expansion of cloud demands high trust, as with no local, physical data presence, sense of security is lost.
Sense of dependency of a cloud service provider goes even deeper, as data resides on unknown location, there is a question of availability of data. The question of what happens if service is down arises.
Optimal solution - hybrid backup
Companies producing high amount of data, requiring easy and fast access to restore operations are provided with hybrid backup. This is a superior cloud solution, providing “double protection” as local backup and restores are made to an on-site vault, while data replications are sent to external cloud.
This backup option ensures maximum protection and data availability at the same time, as restores from offsite location can be recalled from the cloud into hybrid on-site storage on demand and restored from there. It draws out the best speed, combined with accessibility of local storage with maximum security of offsite storage. Simply put, business has true continuity guaranteed with hybrid backup.
Local storage helps companies regain sense of security and ownership over the most important asset - data. These storage options can be considered as “taming the cloud” and regaining the sense of security and ownership over company IP. Technology innovations and changes revolutionize business arena on almost monthly level, and companies deciding on data protection strategies should consider pros and cons in detail, given that this decision cannot be made lightly.
Keeping backups on premise remains to be important as it allows you to align the value of data with the cost of protecting it.
About the Author
Vladimir has been working with GCOMM since 2010 on the design and implementation of the recent branding and marketing strategies. He was also responsible for the rebranding of LiveBackup in 2012. Between 2006 and 2010 he was involved in the creation and launch of Imperial Tobacco’s European BTL platform for its Davidoff brand as well as for the rebranding of French icon, Gitanes. Vladimir graduated from the Belgrade University of Arts in 2005.
One of Asigra’s first industry facing presentations of the newly revealed Recovery License Model (RLM), an innovative and industry changing pricing model for backup and recovery, occurred during the recently held VMWorld 2013 conference. RLM was received well among many of the attendees at the conference and in particular, Asigra EVP Eran Farajun, introduced the new model to a roundtable of bloggers as part of a Tech Field Day discussion. At first, many of the bloggers, who all have a very technical background, were discouraged by a presentation on pricing, but as the presentation progressed, their interest piqued and they warmed up to the new pricing model – a different kind of innovation. In fact, some of the bloggers understood the impact of RLM immediately and wrote some corresponding blog posts.
We thought we’d share some of the coverage and insights gained from our Tech Field Day and VMWorld experience.
The following is a guest post from Jasmina Vermezovic from LiveBackup
There is no doubt this is the age of SaaS expansion, and being able to follow and support this trend is the key element of backup provider survival. But what is the true value of this service? What role does backup have in this exciting, new cloud chapter?
In pre-cloud era, business data resided on known locations whether on a company server or a dedicated, hosted machine. With the cloud came efficiency, but a dose of uncertainty as well. Major cloud companies are seeding important business data all over the globe and it is becoming increasingly difficult to track it.
With the arrival of the new backup system, capable of fully addressing the requirements of business cloud applications, customers have regained the sense of control that cloud has previously robbed them of.
Researches, and our own experience demonstrate that no organisation, or at least very few, can afford to spend millions of dollars and years (sometimes even decades) to develop and maintain complex customised business software systems.
Winds of change: SaaS cloud solutions
Businesses today are forced to meet multiple competing objectives, and at the same time they are expected to be flexible, follow changes in legislation and maintain high levels of customer service. All these demands make custom developed CRM, billing and other business systems difficult to maintain and costly to upgrade.
And that is where the true value of SaaS and PaaS solutions comes in. Naturally, companies are quick to adopt them for it often means the difference between competing in the market or forfeiting the game.
Nowadays, governments and agencies too are increasingly onboarding cloud solutions for day-to-day operations, as well as for backing up highly sensitive data.
Speed is crucial. Circumstances are changing rapidly and it is not uncommon for a company to be forced to adapt its business operations accordingly. New SaaS CRM systems can be redesigned in a matter of weeks, which not only saves time and money, but may very well save the company itself.
All these frequent transformations require flexibility beyond the capabilities that traditional backup solutions can offer.
What makes a backup provider valued
Being able to support our customers in this new cloud era means that we need to be recognised a valued service provider in tune with the demands of modern businesses. Sounds great, doesn’t it? However, isn’t that what every service provider should do - recognise the need, or pain of the industry it serves and deliver appropriate solutions?
Of course it is. But with Asigra based solutions, LiveBackup has taken this to a new level creating not only a valued service for its customers, but a real business value for itself as well. We offer a broad portfolio of backup services, capable of supporting different frameworks and methodologies our customers utilise while exploring and navigating the new generation of business technology solutions.
The latest version of Asigra software with extended technical capabilities, opened a whole new chapter for both LiveBackup and our customers. Among the most exciting capabilities is backing up data residing on the Salesforce platform.
Uncover the true value of “taming” the cloud
We are witnessing an incredible rate of Salesforce adoption by businesses of all types and sizes. Being able to protect this crucial customer data in the cloud, as well as data residing on local drives is a must.
It is precisely this ability to “tame the cloud” and provide a truly unique data protection that leverages all the advantages of the next generation cloud solutions, such as Salesforce, with a local copy of data, that provides a special value that differentiates our backup solutions from the rest.
All crucial information our customers create and keep on the Salesforce platform – customer, prospect and partner contacts, quotes, purchase history, new leads, status of deals, information about current and future revenue – all of it currently resides in the Salesforce cloud.
Salesforce has a massive infrastructure, spread all over the globe. Although customers place a significant amount of trust in Salesforce, they can never be sure where exactly their data resides and whether it is completely safe from any form of data loss, or if their data will be available when needed.
Having Salesforce data safely stored on a local device ensures not only its safety, but even more importantly its availability and restorability at all times.
A breath of relief
Our customers already understand the value of their data, and have some reasonable concerns regarding the safety and restorability of their corporate data, currently residing exclusively in the cloud. LiveBackup is excited to be able to extend its centralised data protection solution by including business cloud data.
As always, minimising downtime is a top priority. With data restorations done directly to the cloud, within minutes, our customers do not have to pay the high price of valuable data being inaccessible, or permanently lost.
With all important business data protected, and a copy of it stored both locally and within trusted (and known) data centres, LiveBackup brings a breath of relief to businesses. It is precisely this assurance and continued support in changing circumstances that makes our service valued and trusted.
About Jasmina Vermezovic
Jasmina works as part of the sales team at LiveBackup, Australia’s leading backup and recovery provider. Prior to moving into sales analytics and support, Jasmina was involved in the development of online platforms, technical documentation and web content for the backup services provider. Jasmina holds a Bachelor of Arts and Master’s degree in Ethnology and Anthropology from the University of Belgrade. During her professional career, Jasmina has worked in a variety of roles, including Marketing and Sales Copywriter, Account Manager, as well as Journalist/Editor for the major national news agency where she covered topics in economics, politics, education, social policies and IT related topics. Her interests include data management, data protection and IT trends.
The Asigra Team has their bags packed and are heading to San Francisco for VMworld. Be sure to stop by our booth #2335 to say “hi” and test drive our new Recovery License Model Calculator.
At our booth you will be able to:
- Check out a demo of our cloud to cloud backup of Google Apps
- Ask us about the new Asigra Recovery License Model® for enterprise backup and recovery
- Test drive our new Recovery License Model Calculator – to find out how much you could be saving on your backup costs (you will be pleasantly surprised)
- Meet with our product specialists and executive team
- Pick up your free Asigra t-shirt
While at the VMworld be sure to stop by to visit our partners:
If you are an Asigra / NetApp customer and would like to attend the NetApp MVP Event on Tuesday August 27th from 6:00 – 9:00 PM at AT&T Park email firstname.lastname@example.org to get you complimentary pass.
To find out more about the Asigra Recovery License Model check out the ondemand webinar with Storage Switzerland “The Business of Backup – Understanding the Impact of Backup Licensing Costs on Your IT Budget”
For more information about the Asigra Recovery License Model, check out what ESG has to say.
To stay up-to-date with the latest announcements next week follow #VMworld
A recent article from the Register reported that users on Salesforce’s EU3 instance had experienced approximately five hours of service disruption, and lost an hour’s worth of data that could never be recovered by Salesforce due to data corruption.
You may say Salesforce, being a mammoth cloud company, should have taken all the necessary precautions to backup customer data and eliminate any data loss. They most likely have, to the best of their ability. This is probably the very rare occasion where all the bad stars aligned and this happened. However, this incident highlights the fact that although you transfer your data to the cloud, you do not transfer your responsibility for your data to the cloud. You are still the custodian of your data, and ultimately responsible for your data.
So how do you protect yourself from this happening to you? By investing in your own secure, reliable backup solution that provides you with the ability to backup from third-party SaaS-based applications like Salesforce.com, Google Apps and others. You need to have a way to restore any data that is residing in the cloud, so you can still access the data you need due to any unforeseen events. For the case in point, if a backup had been taken and saved in the organization’s own backup repository whether a private cloud or a trusted service provider’s cloud, even if Salesforce informed you that they were unable to restore the one hour of critical data that was lost, YOU would have a copy and YOU could restore the data back yourself.
A Salesforce customer highlighted the fact that requesting Salesforce to perform a restore of your own data residing on Salesforce would cost a minimum of $10K. The data would be restored on a best-effort-basis, and could take weeks. Furthermore, granular item restore was not possible, and ALL the files would need to revert back to a point in time the customer had selected. Having his own copy of the backup data would have bypassed this very costly and not-so-customer-friendly process.
Take a deep dive into Aberdeen’s report on SaaS Data Loss: The Problem You Didn’t Know You Had
Having your own backup solution is considered best practice to cover all third-party SaaS-based solutions, but is especially important for smaller SaaS solution providers. What if one day you decide that you want to switch to a different SaaS solution because of SLA issues? If they were not responsive while you were a customer, what sort of response time do you think you would get when you wanted to leave them? You certainly would not want to be held hostage to your own data.
You have set a stringent data protection policy, and adhere to certain SLAs for your enterprise data that does not reside in the cloud. Why should your data that resides in the third party cloud apps follow a different policy? Your data protection policy should be agnostic to where the data resides.
Even when your data resides in the cloud, you need to think about the security of your data, maintain control of your data, and ensure a cost-effective way of backing up your data.
Do you have a data protection policy in place for your data that resides in third party cloud apps like Office365, Google Apps, Salesforce.com? What would you do if any of these providers lost your data?
Comments are welcome.
In case you weren't at the 2013 Asigra Cloud Backup Partner Summit, we wanted to share with you a quick video that we used during the opening of our yearly conference. The video was presented to over 300 of our partners and it gave a sneak peek into the direction Asigra is heading.
You'll also see how Asigra is leading the revolution in the backup industry. The video goes back into the history of Asigra, over the last 25 years, and highlights some of the major changes that Asigra has introduced to the market. The video also talks about the challenges that companies are facing with growing data and growing costs. You'll learn how Asigra is meeting these challenges and where the future lies in the backup and recovery industry.
Make sure you sign up to our joint webinar with Storage Switzerland’s George Crump, Lead Analyst and featuring EVP, Eran Farajun of Asigra.
The Business of Backup – the Impact of Backup Licensing on IT Budgets.
August 20th, 2013 – 1:00PM ET/12:00PM CT
This webinar will discuss the current state of backup software technology and delve into the rationalization of the various licensing strategies in the market. It will also discuss a new licensing model based on data recovery that promises an easier to manage and more cost effective way to acquire backup and recovery software.
When it comes to protecting business email, it goes without saying that an email platform, like Microsoft® Exchange® is a central part of day-to-day operations. Some interesting stats from the research firm, the Radicati Group state that there are close to 100 billion emails sent out each day. Among that traffic it’s estimated that a majority of those emails are created and distributed through business accounts. With that said, Asigra announced today, through a press release, its support for single-pass backup and recovery for Microsoft® Exchange®.
You can read the press release in its entirety by following the link below: