Jason Buffington, Senior Analyst at ESG put together a quick video blog post about the challenges that midsized organizations face to ensure adequate data protection and recovery.
In the video, Jason talks about how to become a ‘data protection hero’ within your organization with the constraints of tight budgets, minimal infrastructure or advanced expertise.
You’ll also learn:
- Why midsized organizations need data protection more than enterprises
- The number one planned priority for midsize organizations
- The 5 midmarket IT data protection challenges
- The 6 critical steps required for the right data protection plan
- The fundamental qualities of effective technology you can implement
- Jason Buffington’s favourite super hero
We’re proud to announce that Asigra Cloud Backup v12.2 has been named a finalist in the Storage Magazine and SearchStorage.com Product of the Year Awards; for both product and pricing innovations. This is the fifth consecutive year that we have been named a finalist ranking among the backup and disaster recovery software leaders. In 2013, aside for being recognized for our product innovation and added business value, Asigra was notable for its patent-pending recovery based pricing model.
“Asigra provides backup across physical, virtual and cloud environments,” said the editors of Storage Magazine and SearchStorage.com. “Version 12.2 of Asigra Cloud Backup offers new data recovery analytics features, cloud-to-cloud support for Google Apps, single-pass backup for Microsoft Exchange and SharePoint and VMware Data Recovery enhancements for failover/failback. The company's new pricing model also decouples backup and recovery licensing.”
You can learn more about the Asigra Recovery License Model® by watching this quick introductory video:
“Recognition in this year’s Product of the Year awards is an honor for both our product and development teams,” said David Farajun, CEO, Asigra. “We feel that the ability to demonstrate business value is becoming increasingly important and version 12.2 raises the bar for all vendors in the category. Our Recovery License Model introduces a very clear pricing differentiator based on the product’s true business value – data recovery. This provides both immediate and long-term justification to the customer which has been applauded by experts throughout the industry.”
For more information about this announcement, you can read the full press release
It’s a New Year and it’s time to start executing your 2014 cloud backup marketing plan. You’re probably like most businesses and have considered a number of different marketing tactics you want to initiate this year. When it comes to marketing goals, it’s good to have very specific areas of focus. For example are you aiming for more brand recognition, better sales qualified leads, or improved sales and marketing processes? Here are a few tips to help you get started:
- Focus your efforts on inbound marketing – 54% of more leads are generated from inbound marketing (creating content that attracts visitors) efforts than outbound (direct marketing tactics) *. Inbound marketing produces higher quality leads when compared to traditional outbound tactics. If you don’t have time to write content, look at hiring someone part-time or outsource your efforts when creating email/web content, blog posts, whitepapers and more. Or look to your business partners like Asigra who provide ready-made marketing content in the form of data sheets, solution briefs, brochures, infographics and white papers to their partners. And leverage these assets to get to market faster.
- Consider a home page revamp –When was the last time you updated content on your website? Does your website need a facelift? Start by visiting your competitors website and see how their website compares to yours. What do they have that you don’t? It’s important to keep content on your website up to date and fresh. The search engines like fresh content. Customers are becoming smarter in researching goods/services before they purchase. Ensure that your site is full of data protection tips and information so that you’re top of mind when they make that final decision.
- Try something new –Did you know the fastest growing demographic on Twitter is the 55-65 year age bracket?** Social media is here to stay and the main benefits for your business include increased exposure and potential boost to your website traffic. For example use Twitter to pull readers to a recent blog post or use Twitter to stay informed to hear about the latest industry trends. A simple Tweet may attract hundreds of new prospects to your website without having to spend a dime. Yes it takes some time, but it will pay off in dividends and there are free tools that can help you optimize your social media efforts.
It’s clear that the traditional marketing such as direct mail, and cold calling may be a thing of the past. More and more companies are incorporating content marketing and social media into their inbound marketing strategy to inform potential buyers. Remember the buyers’ journey is self-paced so you need to provide them with content that they can consume to educate themselves on the business benefits of cloud backup until they are ready to engage you in a conversation about your services. Start off small and look at the different tools that are available in the market. Any type of marketing is good marketing if it gets your company noticed.
*HubSpot-2013 state of inbound marketing http://www.stateofinboundmarketing.com/
Gartner published a report in late October of 2013 titled Critical Capabilities for Enterprise Endpoint Backup in which Asigra was ranked against 11 critical capabilities and across two use cases. Some of the key findings from the report include:
- Endpoint backup is no longer just about data protection; it also applies to reducing security risk and increasing user productivity.
- While all products offer decent PC backup capabilities, key differentiations focus on performance-related metrics, mobile device support and additional capabilities, such as integrated remote wipe and remote tracking.
The report also discusses the unpredictable nature of users and the need for sophisticated end point backup solutions. In addition, with increased mobile work options and the adoption of BYOD, it is imperative to find solutions to accommodate these new behaviors to eliminate security risks. In the report, Gartner showed preference toward the products that focus on protecting endpoint data.
Asigra is pleased to be mentioned among the competitive field of backup and recovery providers. In particular Gartner highlights Asigra’s endpoint support with iOS and Android backup capabilities.
If you’re an IT leader who is looking to narrow your shortlist of enterprise endpoint backup solutions, then you can find the report here: Critical Capabilities for Enterprise Endpoint Backup
One of the main goals that Asigra strived for when it introduced its innovative patent-pending Recovery License Model (RLM) for enterprise backup and recovery software was to ensure that the new pricing structure associated with the model would be perceived as being fair. Asigra was committed customers appreciating and finding business value in separating backup costs from recovery costs. We wanted to make sure that customers did not feel in any way that they were being treated unfairly. Because the reality is, when it comes to introducing a pricing change, there are psychological, sociological and economic factors at play with buying decisions. Our goal was to eliminate any doubts or misconceptions about the RLM.
Why was this so important to us?
In a recent article on the HBR Network, author N. Taylor Thompson, talks about understanding fairness as the key to keeping customers. He uses the company Netflix to illustrate the many reactions that Netflix customers had when the company decided to unbundle its products by offering streaming services and DVD-in-the-mail services. This decision caused a lot of customer fall out and according to Thompson, the company neglected many customer perceptions of business practices.
In particular the author illustrates in five different scenarios the different perceptions that customers hold when it comes to pricing. You can read the blog post in its entirety here:
Pricing in Backup and Recovery
So when Asigra made the decision to create both a pricing model based on a backup license and a recovery license, you might wonder what types of reactions would be felt by our customers? A key point to mention is in the Asigra model pricing went down and ultimately saves our customers money. So we were actually reducing the cost of our product. This may have caused some initial suspicions but over time, people began to understand and appreciate the true merits of the Recovery License Model. In fact, if you look at the current industry model, of charging a flat rate for both backup and recovery, you notice that in its essence, it isn’t fair. I mean why should you have to pay the same amount if you recover less data than your competitor? Why are you subsidizing another organization who has bad data protection practices and experiencing multiple data loss events throughout the year? If you recovery less, shouldn’t you pay less? Isn’t that fair?
With data growth increasing, organizations will have to find ways to decrease their costs. One of those ways is by reducing your recovery rate and being charged for that accordingly. It’s that scenario that we truly believe is fair.
For more information on the Asigra Recovery License Model® check out our new video that explains how the model works and the business value delivered.
The year is almost over and 2013 had many big announcements from Asigra. We had a jam packed year including a fantastic partner summit, the launch of our new brand Recovery is Everything and the launch of our innovative patent-pending Recovery License Model®. Most of our big developments have been captured through our corporate blog and our social media presence. We created a LookBook below and a Twitter video that takes a look at some of the pivotal moments of 2013. We look forward to the upcoming year and wish you all the best for 2014!
Click the tiles below to preview our top blog posts from each month of 2013:
Asigra employees contributed numerous toys as part of our holiday toy drive. The gifts will be donated to our local Toronto fire hall and distributed to children amongst our community. We also held a bake sale that raised $485 that will go to the Daily Bread Food Bank. Below are some pics of our employees who participated.
We wish everyone a happy holiday season.
The following is a guest post from partner Databarracks:
The results of our annual Data Health Check paint a very interesting picture of IT in the UK in 2013. Firstly it’s worth noting that despite the negative press that has often surrounded cloud services, according to the 400+ IT professionals we questioned, in reality adoption is up and results are generally positive.
Cloud adoption levels have continued to rise significantly on last year’s figures, with 64% of organisations now using at least one cloud based service, up from just 47% in 2012. Not only are more people using cloud services, but they also seem to have a better understanding of them.
As an Asigra partner, backup always plays a major part in our annual data survey. Of the organisations we questioned, we saw a big reduction the number of companies solely using tape based backup, with figures falling to just 6%. The majority now make the most of combined media and online methods, preferring to use different combinations to suit their needs. This obviously seems to be working for them too, with 94% saying they were confident in their current backup solutions.
But, with this new-found confidence seems to come complacency. Over a third of our respondents don’t have a data retention policy or simply keep all data forever. As physical media advances, it becomes much easier to access our backed up data, which can easily result in unchecked storage growth. It’s important that over the next 12 months organisations implement clear and definitive retention policies in order to really make the most out of their backup solution.
Human error was still found to be the main cause of data loss in 2013. To reduce this risk in future, organisations need to consider increasing the level of automation in their backup processes. Another area for concern is the lack of training in cloud-specific skills. Investment at either an organisational or a personal level is essential in order to keep up with the current pace of the industry, especially in qualifications in the more commonly used cloud platforms such as VMware’s vCloud and Amazon Web Services.
To read the full Data Health Check report, click here.
The Whoville Gazette reports that data from tablets, smartphones and laptops were reportedly stolen by an alleged Grinch like character. Sources claim they saw what appeared to be an individual dressed in a Santa like costume with a green complexion, entering the city of Whoville late last night. Precious data including gift lists, online credit card information, and emails to the North Pole all went missing.
Asigra is asking for your to help to successfully recover the data by visiting the link below. With your help, we can return this precious data back to the citizens of Whoville and ensure everyone has a happy and safe holiday season.
Let us know how much data you were able to successfully recover.
Tweet this: With @Asigra I successfully recovered TB to restore peace and harmony in Whoville #cloud #backup rules
Picture this scenario: you’re responsible for protecting the data of numerous business users, who create that data on multiple devices like desktops, laptops, phones, tablets and even cloud applications. You worked diligently to put a solution in place that ensures that all of this data is secured, backed-up and easily recovered. You went with a cloud solution because you didn't necessarily want to build and maintain the infrastructure of an on-premise solution. After all, your resources are limited and you don’t want to deal with the hassles of daily maintenance. So you find a managed service provider who recommends a cloud based backup solution. Everything is running great, until you receive an unexpected email indicating that your provider has discontinued their service. What do you do next?
Recently Symantec made a decision to discontinue their cloud based backup solution and are recommending their end users resort to an on premise solution. Is this a step backwards? In our opinion, there are several inconveniences that have arisen from this announcement. A few for example:
- Managed Service Providers must reach out to their customers and notify them that they require a new backup solution because their existing cloud based solution is no longer offered – this puts the Service Provider in an awkward situation that nobody wants to experience
- Managed Service Providers must either find a new cloud solution or suggest an on premise one – and why would they suggest an on-prem solution when their customers want a cost effective cloud-based solution
- If you're running Symantec Backup Exec.cloud you will have to find a new cloud solution or revert to an on-premise solution
Why On-Premise is a Pain
One might consider that going from a cloud solution, where your data is backed up in multiple locations, and accessible almost instantly, and without the need to manage any internal infrastructure, to an on-premise solution is a step in the reverse direction. At Asigra, we’re baffled to understand why anyone would consider this solution considering that almost every technology is headed to the cloud, and cloud technology is not only becoming more mainstream, it's also more affordable, easier to manage and trust worthy.
There is a Silver Lining
So let’s get back to our first scenario. How do you avoid your backup provider from abandoning the cloud and from abandoning you? Well for starters, Asigra has fostered a strong worldwide ecosystem of multiple partners (in the hundreds) who all provide a secure cloud backup and recovery solution. What does this mean? In the unlikely event your provider closes up shop, you are only a phone call away from finding a local Asigra Partner and an easy transition.
Stay in the Cloud
Asigra Partners are in the game for the long haul. They believe in cloud technology and they believe in making your life easier. Here’s a look at some of the features that are equipped with Asigra Cloud Backup:
- Agentless software architecture for maximum security, easier deployment and management
- Global de-duplication and data compression technology
- NIST FIPS 140-2 certified security, including AES 256 encryption
- Autonomic healing and validation restore capabilities
To learn more about our Partner Program, download our program overview or to find an Asigra Partner go to: http://www.asigra.com/find-a-service-provider.