Blogs

Jun 2014
19

Asigra Hybrid Partner of the Year: Long View Systems

Posted by Tracy Staniland
 

Long View Systems took top honors with the Asigra Hybrid Partner of the Year award. The company received this honor for Long View Systems achievements across the board in sales, marketing and customer service. Among the key accomplishments for 2014 was a significant growth in customer adoption over the past year which has contributed to an upward trajectory in revenue for the company.

According to Craig Cook, Director and Chief Architect, Cloud Services, Long View Systems, “The market for data protection services remain a profitable and growing opportunity as data volumes continue to rise and systems to be protected become more distributed. Businesses must now protect their data locally and offsite to defend against data loss, and therefore need to modernize their backup infrastructure for greater recovery assurance. Thanks to Asigra and their team of experts, our backup services remain infinitely flexible and scalable to meet the changing needs of customer IT environments. We appreciate the recognition received with this award and expect continued successes throughout the year.”

A big congratulations to Long View Systems from all of us here at Asigra!

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Jun 2014
18

New Perspective Offers Cloud Backup Success for Service Providers

Posted by Zaid Rasid in Cloud Backup
 

Analyst firm Neovise recently published a perspective report titled Choosing a Competitive Cloud Backup Solution for Service Neovise Provider Success. The report discusses the current landscape of the backup and recovery services market and how it has quickly become inundated with generic providers and resellers. To help service providers sort through the multitude of solution offerings, Neovise summarizes strategies and suggestions in choosing the right vendor to successfully deliver backup and recovery services.

Here’s a look at what’s inside this analyst report:

  • Why outdated pricing models are pervasive in the industry and the keys to changing them
  • Why static pricing can lead to more recoveries thus increasing costs, and how to avoid them
  • How service providers can gain competitive advantages by differentiating themselves and by changing their pricing models
  • How service providers can leverage the Asigra Recovery License Model to break free from traditional pricing by decoupling backup and recovery costs
  • How service providers can pass savings onto their customers or use a custom pricing model to improve their own profits

To learn more about these insights and strategies, you can download this complimentary perspective by visiting the link below:

DOWNLOAD THE PERSPECTIVE

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Jun 2014
18

2014 Asigra Partner Summit Day #selfie Winners & Pics!

Posted by Zaid Rasid
 

The #selfies arrived at the 2014 Asigra Partner Summit. We’ve had some great entries from many of our partners. We had so many good entries that we gave away multiple prizes to the following winners:

Here’s a look at some of the #selfies that came through the #asigrasummit hashtag. Thanks to everyone who participated!

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Jun 2014
17

World Cup Fever Strikes the Asigra Partner Summit

Posted by Zaid Rasid in Cloud Backup
 

After two jam packed days of events, presentations, keynotes, contests and more, Asigra Partners got a chance to relax a little World Backup Games and enjoy the festivities around the 2014 World Cup during our offsite networking event held in Toronto’s Distillery District. Whether you were watching the game (Spain vs Chile) or had your hand at Wii or Foosball, we hope you had a wonderful time. Judging from some of the pics below it was indeed a good time for all:

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Jun 2014
17

Day 2 of the Asigra Cloud Backup Partner Summit in Photos

Posted by Zaid Rasid in Cloud Backup
 

Day 2 at the 2014 Asigra Partner Summit featured many great keynote, session speakers and more.  We captured some of those moments in the below slideshow:

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Jun 2014
17

Day 2 Keynote Wrap Up at the 2014 Asigra Partner Summit

Posted by Zaid Rasid in Cloud Backup
 

Day 2 of the Asigra summit saw some game changing announcements. We put together a quick recap of some of our keynote speakers from day 2 including Hank Barnes, Eran Farajun and David Farajun.

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Jun 2014
17

Hank Barnes – Sad State of Differentiation and What to Do About It

Posted by Zaid Rasid
 

Gartner analyst Hank Barnes presented today at the 2014 Asigra Partner Summit on the topic of differentiation in technologyHank Barnes markets. Hank describes the current market as one that looks monochromatic for buyers which leads to buyer tension. In particular, Hank identifies three key issues that buyers face when making technology decisions:

  • Buyers declare the state of differentiation disappointing
  • Some consistent patterns are the enemies of differentiation
  • A focused approach provides opportunities to find and communicate differentiation

Hank delved into the changing buying cycles that we see today which he says are customer-driven, continuous and dynamic. He highlights how ‘self-driven information search’ is the dominant buyer activity with over 60% of respondents in a Gartner survey indicating their preference for self-driven info search during the exploring, evaluating and engaging stages of the buying cycle.

After discussing the high costs of failing to differentiate your technology and the common patterns consistent across regions and industries, Hank discusses some of the reasons buyers are frustrated with differentiation. In particular, familiar marketing messages with product features and functionality that is too similar compared to others, stood out as some of the leading factors. It turns out that buyers consider brand image an important decision making factor when making key decisions but find vendors lack the ability to communicate brand messages effectively. In addition, an emphasis on service and support stood out to buyers as they feel that it is an important form of differentiation.

Enemies of Differentiation

So what are some of the causes of a failure to differentiate? Hank compiled a list which he called the enemy of differentiation. He lists some of the ways vendors sabotage themselves in the market:

  • Weak brand positioning
  • Unrealistic competitive understanding
  • Mimicry/bandwagon jumping
  • Early sales struggles
  • Broad targets
  • Impatience/Boredom
  • Product Comparisons

A Focused Approach

What are some of the ways that technology companies can effectively differentiate themselves in the market? Hank summarizes some key strategies that vendors can utilize to ensure they are differentiated. First, he provides a differentiation test that compares your message to your competitors.

That is, if your message is interchangeable with your competitors then you haven’t differentiated yourself enough. Next, taking a chapter from Geoffrey Moore's, Crossing the Chasm, Hank suggests putting together a detailed positioning effort to uncover differentiation opportunities. Some additional points that Hank mentions is to segment your markets aggressively, choose your competition wisely, looking beyond your product and learn to tell effective marketing stories.

It was a pleasure having Hank Barnes attend the Asigra Partner Summit. His insights into differentiation provided Asigra Partners with key strategies to use right away in order to position their cloud backup and recovery services apart from the competition.

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Jun 2014
17

Profit from Recovery

Posted by Zaid Rasid
 

Asigra Executive Vice President Eran Farajun spoke about the Data Protection market today at the 2014 Asigra Partner Eran Farajun Summit.  His talk, in front of more than 250 world class cloud backup and recovery specialists, discussed the overall trends in data growth, and the ever increasing adoption for cloud backup and recovery services.  In particular, Eran discussed the prevalence of cloud computing as enterprises are more and more adopting cloud services, with an estimated more than 75% of all workloads being processed in the cloud by 2017 (Source: Cisco Global Cloud Index Forecast and Methodology, 2012–2017).

Here are a couple of astonishing forecasts that give the sense of the magnitude of the future of cloud:

  • The estimated size of the digital universe in 2011 was 1.8 zettabytes. It is predicted that between 2009 and 2020, this will grow 44 fold to 35 zettabytes per year. (Source: Big Data Wipro Applying Thought. http://i2mag.com/wp-content/uploads/2012/07/BigData.jpg)
  • The Cloud Backup and Recovery Service Market exceeded $2 Billion in spending in 2013 with double digit growth. (Source: IDC 2014)

Partners Should Tell More Stories

In order to get a bigger piece of the pie, Eran stressed to Partners that they need to  focus on communicating business outcomes through effective storytelling and articulating business value.  In short, they need to execute more marketing programs to create awareness for their services.

Recovery Is Everything

Finally, the main theme of the conference has been Recovery is Everything. In the final part of his presentation Eran discussed and analyzed the current trends in the backup-as-a-service (BaaS) industry and Recovery markets. He found that among organizations, in an ESG survey, 40% of them are considering using BaaS. Also, Eran examined the different adoption drivers of cloud-based data protection services, where predominately, users are looking for the ability to store data remotely for disaster recovery.

Last but not least, Eran shares with the Partners that there is lots of market opportunity to Profit from Recovery through an integrated sales, marketing, services commitment and technology approach. With the future looking prosperous now is the time for partners to Profit from Recovery.

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Jun 2014
16

Asigra Partner Summit Award Highlights

Posted by Zaid Rasid
 

The 2014 Asigra Annual Partner Awards have been announced. Many of our worldwide Partners were recognized for their delivery of business excellence and exceptional cloud backup and recovery deployments at Fortune 500 companies worldwide. Congratulations goes out to all the winners and nominees. Here’s a look at some of the many wonderful pics that were captured during the gala event:

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Jun 2014
16

Asigra Rookie Hybrid Partner of the Year

Posted by Tracy Staniland
 

Congratulations to Pulsant who was this year’s winner of the Rookie Hybrid Partner of the Year award at the 2014 Asigra Partner Summit. This award is presented to a new Asigra Partner within the past year who has demonstrated strong revenue growth, signed new customers and has high customer satisfaction.

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