Nov 2013

12 Reasons to Invest in a Partnership with Asigra

Posted by Zaid Rasid

As a managed services provider (MSP), you might be thinking about adding backup and recovery to your portfolio of service12 Reasons Thumb offerings. By offering your customers cloud backup and recovery services with the Asigra platform you can open up new business opportunities that will increase your total addressable market, revenue and market share. We put together a document that highlights 12 reasons why you should consider a partnership with Asigra. In this post, we’ll take a look at the first six (you can find the remainder in the below link):

  • Maximum Affordability – The Asigra Recovery License Model® is a new innovative pricing model that allows you to pay a low fixed rate for backup and a fair variable rate for recovery based on the percentage of data your customers actually recover.
  • Zero Channel Conflict – Asigra does not sell to end users and never has.
  • A Global Ecosystem – We take pride in our partnerships that have developed over the past 27 years which span worldwide.
  • Edge-to-core Protection with a Single Platform – From data centers to smartphones and everything in between, Asigra keeps data protected with a single easy-to-manage platform.
  • Maximum Security – Asigra uses state-of-the-art encryption to safeguard customer data at all times.
  • Maximum Reliability – Asigra Cloud Backup™ provides autonomic healing and restore validation to constantly monitor files for data integrity and restorability, automatically fixing them before data corruption becomes an issue.

You can find the additional six points by accessing the document below. You’ll learn more about the many reasons why it’s a smart choice to consider Asigra as a partner for your backup and recovery solution.

12 Reasons to Invest in a Partnership with Asigra

If you’d like to find out more information about our Partner Program you can send an email to or visit

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Oct 2013

Asigra Cloud Backup Connector Appliance Now Shipping

Posted by Zaid Rasid

If you're looking to reduce the amount of software and infrastructure that exists in your enterprise environment in terms of data recovery and backup then you could consider repurposing your existing Cisco ISR router into a cloud backup connector appliance. Asigra introduced today, the Asigra Cloud Connector Appliance that leverages the Cisco ISR G2 router and UCS E-Series server blade. The appliance delivers impressive business benefits to mid-market and enterprise organizations with multiple branch offices, as the Asigra Cloud Connector provides more efficient use of storage and network resources.

Check out our LookBook below that presents several examples of the Asigra Cloud Connector Appliance in action. In particular you’ll learn first hand:

  • The benefits of the Asigra Cloud Connector Solution, presented by OnDemand Recovery’s Managing Director Mark Saville
  • Why Finance Director Simon Johnson of Opus Trust, implemented the Asigra Cloud Connector Backup Appliance to simplify the infrastructure and improve levels of data protection and recovery across networks and applications.
  • Why David Van Eck, Head of IT at L.K. Bennett chose the Cloud Backup Connector Appliance to guarantee backup and recovery of all data systems.
  • The complete Cloud Backup Connector Appliance features and technical specifications.

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Oct 2013

Ender’s Game Spiceworks Contest Winner

Posted by Zaid Rasid in Cloud Backup

Thanks to all of the Spiceworks community members who participated in our recent Ender's Game contest. The contest includedenders game a series of missions that were all successfully completed by participating 'Spiceheads'. We're happy to announce our winner, who was selected in a random draw.

The winner of the 2013 Asigra Ender’s Game contest is:

Justin Balogh (Justin005)

Congratulations goes out to Justin who will be receiving a $500 Amazon gift card and two movie passes to Ender's Game.

Thanks to all of the members of Spiceworks who participated in our contest.

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Oct 2013

Asigra Recovery is Everything® Newsletter Recap: October

Posted by Zaid Rasid in Cloud Backup

If you haven’t subscribed by email to the Asigra Recovery is Everything® newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here. Our newsletter features great content about the cloud backup and recovery market and includes Asigra news and events plus industry news and events.

Here’s a look at some of the content from our most recent newsletter:


News and Events

Vertical Market Cloud News

Asigra in the News

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Oct 2013

The history of computing and the revolution of utility

Posted by Zaid Rasid in Cloud Backup

Asigra partner @databarracks partnered with Stephen Fry (A Fish Called Wanda, V for Vendetta, Gosford Park) and created this excellent animated short on the history of computing. In the video, you’ll learn about some of the pioneers of the computing space and how the role of cloud computing evolved into one of utility. You can learn more about Databarracks here:

Check out the video here:

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Oct 2013

Why I Cancelled My Cable

Posted by Zaid Rasid in Cloud Backup

I recently made a decision that affected me in ways that I didn’t expect: I cancelled my cable. Sounds like something trivial,cancel cable but considering I’ve had cable my entire life, being without it was a new concept. In fact, when I called my cable provider here in Canada, the conversation lead to awkward moments, where there was real doubt on whether I’d be able to commit to my decision. I know this sounds overly dramatic, but I want you to really ask yourself whether you could eradicate cable television from your life. Could you be what the radicals call a ‘cord cutter’?

Bona fide Cord Cutter

So why’d I cancel? Well for one, I got busy. With my work commitments, my bouts of Jiu Jitsu and the free time I might find to grab a nice dinner, I found I was barely home. In fact, one day I realized two things: the only time I was watching TV was during the morning, for about twenty minutes, while I got ready for work (the news), and second, my favorite show of all time, The Walking Dead, was not available by my provider (I had to buy it on iTunes for $50 for the season). So I considered the costs.

How Much Are We Paying?

It was at that point I began to realize that I wasn’t paying close attention to my cable bill. Considering I was watching a few minutes of TV in the morning and maybe one or two shows at night, how much was I paying for this service? Well here in Canada, where the cable packages only come in bundles, it pains me to tell you that I was paying $75/month for less than a few hours of consumption (that’s near $900/year). One could argue, that if I watched more television, then I would get my money’s worth; but I would argue that that model doesn’t fit my needs. In fact, $900 per year on iTunes is close to 20 complete seasons of television programs that you could purchase (averaging $50 for an entire season of your favorite show).

The Total Cost of Television

With the economy as it is, our own Prime Minister is advocating a change in pricing options that are available to Canadian consumers in the cable industry. In a recent story by the National Post, the government is taking the stance to force major cable providers to provide consumers with ‘pick-and-pay’ services. Politics aside, the new model only benefits consumers. Our Industry Minister James Moore encapsulates it best when he says that, ‘consumers are frustrated over being forced to buy large bundles of channels they don’t want when they sign up for satellite and cable TV services’.

Pricing Models in Data Backup

Asigra also had a close look at the pricing schemes that we’re accustomed to in the data backup and recovery industry. In fact, Asigra was the leading innovator when it introduced capacity based pricing, a concept that is standard today. Yet again, we’re leading the revolution in pricing with our new patent pending Recovery License Model. This pricing model, only charges you a low fixed rate for backup and a variable rate for recovery based on the percentage of data that you recover in a term instead of charging you a larger flat rate that encompasses both backup and recovery. And the model includes limits to provide predictability for budgeting purposes. Because, just as I didn’t want to pay for cable channels that I wasn’t watching you shouldn’t have to pay for data that you’re not recovering. Research shows that most companies only recover less than 20% of their data on an annual basis, but they are paying to recover 100%.

Forrester Research also took a look at recent and similar trends in the software pricing and licensing landscape. You can download a complimentary copy of that report here.

Whether you cancel your cable or not, I hope you consider that pricing models are evolving. With new technologies that are able to respond to individual demands, we will continue to see this trend across many industries.

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Oct 2013

Common File Elimination Demystified


The following is a guest post from LiveBackup's Alvin Pinho

Common File Elimination sounds rather straightforward as its benefits are easy to understand but the way it actuallycommon file functions often remains a mystery for most of our clients. This article aims to demystify this sophisticated and highly beneficial process that helps radically reduce the size of stored data.

There are numerous methods being used by various solutions to optimise the backup efficiency - reduce the storage requirements and speed up the process of data backup, while at the same time maintaining reliability of data restoration.

Among the methods for achieving these goals are data compression and deduplication, as well as Common File Elimination, and here’s why.

How it functions

The technology recognises the same file that is being used multiple times by different clients and stores only two copies of that file. In order to enable restoration, the software creates pointers which indicate that different backup sets contain the same file, but do not store the same data in multiple locations.

Common File Elimination ensures that the same data is never transmitted offsite more than twice, thereby saving the bandwidth to transmit only new, unique data. Customers often wonder why files are transmitted twice and not only once. Simply said, the system needs to see the file three times before it classifies it as common and moves it to the appropriate folder - common file library.

This simple elimination is achieved by generating a checksum of each file, as it is backed up, and comparing it against the details of all previous files. If the checksum matches a previously backed up file, this means it is a duplicate and only a shortcut of this file needs to be transmitted offsite.

Due to the way this technique is applied, it does not matter if the files are on different customer’s source servers, or even have different filenames – the software will still only transmit two copies.

The importance of Common File Elimination

Because this feature enables duplicate files to be eliminated throughout the entire enterprise prior to transmission offsite, the results are high storage efficiency and significant cost reduction for bandwidth.

Although the backup system uses shortcuts (pointers) to store files, data is easily restored if needed, as the back-end system performs this task of linking the shortcuts to the actual files.

In the era of truly global businesses, potentially critical data resides on multiple platforms and devices, as employees are mobile, use multiple devices and generally collaborate on a much larger scale. It is technologies like this that provide an effective way of protecting crucial business information.

Even though Common File Elimination has been present for more than a decade, its capabilities continually evolve and improve. For those reasons it remains one of the most relied upon techniques for increasing storage efficiency and speed of backup and restoration processes.

About Alvin Pinho

alvinAlvin has been with LiveBackup since 2010. He is a promising information technology specialist, determined to achieve his goal with the greatest of success. Alvin has a Master’s degree in Information Technology and Information Systems from Bond University. He has been an invaluable part of the company since his arrival.

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Oct 2013

Calling all Spiceheads. Help Ender Recover!

Posted by Zaid Rasid in Cloud Backup

In the classic American science fiction novel Ender’s Game by Orson Scott Card, we’re introduced to Ender Wiggin, a youngEnders game contest child who is gifted with tactical talents, and unknowingly is responsible for the fate of the world. Set in the near future, Ender is trained as a young child in simulated battles that pit him against an alien life form that is threatening the existence of the human species. Ender is able to utilize his intelligence and his gifted talents in many ways when confronted by such a threat.

Asigra's software, in many ways, prepares organizations from their own ‘alien’ attacks, by ensuring their data is backed up and is always ready for recovery. We use the utmost security procedures to ensure that your data remains safe. Here’s a look at some of the 'battle' tools that come equipped with the Asigra solution.

Agentless Cloud Backup - Asigra requires no agent installations on individual machines. This makes it inherently easier to install and support than legacy backup. On the battlefields, this means you can deploy more machines to protect your data quickly while keeping your army strong.

NIST FIPS 140-2 certification – Asigra is the most secure agentless data platform you’ll find in the industry. It encrypts the data in-flight and at-rest from cradle to grave. With third party certification called NIST FIPS 140-2, it’s next to impossible for anyone to access your data, let alone an alien life form like the Formics.

De-duplication – When it comes to battle tactics, efficiency is the name of the game, and that’s why Asigra offers unprecedented integrated de-duplication. This means that Asigra identifies all duplicate data and ensures only the correct data is backed up and sent over your network.

We know that when the worst can happen, you have to be prepared. And like the many missions that Ender himself faced, you have to ensure that you are equipped with the right tools and strategies. With Asigra, you can be rest assured that your data will always be protected.

Because in the end, Recovery is Everything.

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Oct 2013

Datahouse Hits Hole in One

Posted by Zaid Rasid in Cloud Backup

Asigra partner Datahouse will be spending more time on the greens when one of the leading golf management companies in the US, Honours Golf, entrusted them with protecting their data. Honours Golf was looking for a provider that shared similar company values like dedication, passion and customer service, and for those reasons they chose Datahouse powered by Asigra.

In this quick video, you can find CEO Bob Barrett of Honours Golf discuss some of the reasons the company selected Datahouse to protect their critical data including email, accounting and payroll systems.

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Oct 2013

The times, they are a changing

Posted by Zaid Rasid in Cloud Backup

Some might say that Asigra is ahead of the curve when it comes to our software offering. After all we've introduced some pivotal revolutions into the industry like the Recovery License Model or even the ability to backup cloud-to-cloud applications like Google Apps. Even so, there will always be a few laggards who find it difficult to adapt. But hey, we’re always here to encourage them.


cloud humour


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