Blogs

Nov 2014
3

Balancing Data Protection and Ease of Access

 

Data AccessThe following is a guest post from Mark Dalton of The Tech Lounge

In the modern world, data protection is an issue that is always hanging over our heads. We hear stories every day of leaks and hacking scandals, so it's easy to understand why we would be extra cautious about the security of our information. But if we are too strict about it, we can cut off some channels that need access to that data in order to continue functioning - and cause more problems than we started with. So we need to learn how to balance the need for data protection with access to that data in a way that benefits everyone. This usually means coming up with a system and sticking to it.

Why do we need to protect our data, and how?

Put simply - a company is its data, and a company can't exist without it. That's not just the big things- anything from a simple email to marketing materials, payslips and invoices - are the bricks and mortar of a company. It has taken time and money to build, and it will cost money if it falls into the wrong hands – especially true of the banking sector. This could be anyone from your customers and suppliers to hackers. And this data isn't always in the form of official company paperwork - this is often digital data too, and great care should be taken when deciding who has access to it and what they can do with it. Your security system for data should be a framework to the business, and guidance on how to run things.

Our golden rule here at The Tech Lounge is simple: don't over think it. When they have a security scare a lot of companies will bring in a security company or new business advisor to help tighten things up. But the first thing these advisors will do is implement a long and complicated process, and this can itself be a barrier to getting your data secure, and doing business. As you can imagine this wouldn't go well! So the simple thing to do here is come up with a consistent permissions system, and make sure everyone is aware of it. Think long and hard about who you want accessing what data and where it should go, and label or file everything accordingly. Our preferred method is the traffic light system - Green, Orange and Red.

The Traffic Light System

The great thing about this system is its simplicity. Any data that is essentially 'safe' and you don't mind where it goes is labelled Green, anything a bit risky and suspect is labelled Orange, and anything highly sensitive is Red. All company data is then labelled within this system - whether that's via a Content Management System (CMS), putting passwords on files and folders or physically labelling paper data with green, red and orange dots. It's a clear system that everyone can understand - they know what their passwords unlock or what they are allowed to take from the filing cabinet.

You've then got to think about where that data will live. Using the same labelling system, you can decide where to put the data based on its security. For example if it's green it can be stored anywhere (like the website or the cloud), if it’s orange it can live in the cloud but only under encryption, and if it’s red it must stay internal to the company at all times. See Offsite backup is a minimum requirement article for more info on this.

This system is simple to understand and easy to implement - and the best thing is you probably do it in your everyday life without realising it. Just think about what you are willing to leave on your kitchen table for the whole family to see, what should be in your room and what stays in a safe. The key to achieving the delicate balance between overprotection and major risk being aware of the risks to you and your business, accept and mitigate where you can, and make conscious decisions when you can't.

Author Bio:

Mark Dalton runs The Tech Lounge, an IT consultancy offering IT support to businesses large and small across Hampshire in the UK.

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Oct 2014
29

Asigra Recovery is Everything® Newsletter Recap: October 2014

Posted by Ani Yildirim
 

The cloud backup and recovery industry is constantly changing. Asigra Recovery is Everything® Newsletter features great content about the cloud backup and recovery market and news to help you stay up-to-date on the latest industry trends. If you haven’t subscribed by email to our newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here.

We appreciate your feedback! If you have any questions or comments, please let us know.

Here’s a look at some of the content from our most recent newsletter:

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Oct 2014
23

Webinar: Unlike Bigfoot, Effective Agentless Backup is Not a Myth

 

Spiceworks Webinar

Date:Tuesday, November 11, 2014

Time:1pm CST / 2pm EST

Cloud backup and recovery software typically requires agents to be installed for each machine or application that needs to be protected. Agent management can become very complicated when an administrator is forced to deal with different operating systems and revision levels. Additionally, using agents with either a tape or a disk-to-disk (D2D) product directly impacts system performance, data security, recoverability and costs. With all these issues associated with traditional agent-based backup, it’s time to find an alternative.

A panel of industry experts will be discussing how effective, agentless backup solutions are NOT a myth. Join this webinar to learn how to steer clear of complexity and avoid “agent pollution”.

In this session Marc Staimer, President & CDS at Dragon Slayer Consulting, Nathan Golden, CEO at Managecast Technologies and Carlos DaSilva, Product Manager at Asigra will discuss:

  • The top 9 benefits of agentless backup
  • Why agentless backup is more secure
  • How an agentless solution can improve data security
  • Problems associated with traditional agent-based backup
  • Why Asigra’s agentless solution was voted the top enterprise backup application for 2014

Register Now

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Oct 2014
20

Impact Awards: Vote Asigra for the best data protection solution

Posted by Zaid Rasid in Cloud Backup
 

Vote for the best data protection solution in the 2014 Modern Infrastructure Impact Awards. The winner exemplifiesTechTarget what data protection should be in a data center: a way to simplify and improve capabilities.

Are you an Asigra end-user or are you an Asigra partner with customers who are passionate about your data backup and recovery solution? If you are, TechTarget is currently conducting a survey looking for your opinion. The Modern Infrastructure Impact Awards recognize the top products, technologies and services in the essential areas of technology that Modern Infrastructure covers. These award-winning tools will be those helping to run enterprise businesses with efficiency and insight -- whether they’re used inside the data center or out.

Judges have whittled down the list of submissions to a few finalists. Voting is open from Oct. 16 through Oct. 31, 2014. Winners will be announced in early January in a special issue of Modern Infrastructure.

To vote for Asigra Cloud Backup 12.2 visit the survey here:

http://searchdatacenter.techtarget.com/feature/Impact-Awards-Vote-for-the-best-data-protection-solution

Please note that Asigra partners cannot participate in this survey. Only Asigra end-users can vote. Please share the survey link with any Asigra end-users you may encounter.

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Oct 2014
15

Meet Asigra at VMworld Europe 2014

Posted by Samantha Chiu
 

VMworld Europe 2014 - Booth #E418

Date:October 14-16, 2014

Location:Fira Barcelona Gran Via, Barcelona

Are you attending VMworld Europe 2014? If you are, be sure to visit Asigra at booth #E418 to see how you can ensure 100% data recovery. From anywhere. Now.

We’ll be showcasing how you can:

  • Save 40-60% with the Asigra Recovery License Model
  • Protect all of your data in the data center and beyond with one comprehensive agentless backup and recovery software solution
  • Dramatically improve recovery time objectives (RTOs) and recovery performance objectives (RPOs) for VMs
  • Eliminate or significantly reduce backup related IT resources

Book a Private Meeting with Us

here.

We look forward to meeting you in Barcelona. If you have any questions before the show, please contact us.

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Oct 2014
14

Meet Asigra at CRN Best of Breed Conference 2014

Posted by Samantha Chiu
 

Best of Breed Conference 2014

Date:October 13-15, 2014

Location:Hyatt Regency Grand Cypress Hotel, Orlando, Florida

Will you be attending the Best of Breed Conference 2014? If you are, make sure to visit the Asigra table to learn how our enterprise-class agentless, multi-tenant software designed for service providers to deliver secure and reliable cloud backup services to SMB and Enterprises in the form of public, private and/or hybrid cloud architectures.

Be sure to visit us to learn how Asigra can help you:

  • Increase or develop a monthly recurring revenue stream
  • Expand into new markets
  • Improve profit margins
  • Increase market potential
  • Reduce customer attrition

Book a Private Meeting with us

Contact us to schedule a meeting to learn more about how we enable service providers to deliver secure and reliable cloud backup and recovery services.

Not yet registered for the Best of Breed Conference? Sign up to attend the event here.

We look forward to meeting you in Orlando. If you have any questions prior to the conference, don’t hesitate to contact us.

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Oct 2014
7

Delivering on Backup Services like Big Brands Deliver on the Buyer Experience

Posted by Tracy Staniland
 

I recently had the opportunity to attend the Managed Services & Hosting Summit held on September 25th at the Pullman HotelTiffani Bova in London. The event was a great opportunity to meet with Asigra Partners as well as network with Service Providers across Great Britain. Tiffani Bova, VP Distinguished Analyst, Gartner headlined the event and as always Tiffani’s keynote was inspiring and thought-provoking.

The main theme of the keynote presentation was in order for managed service providers to enjoy future growth they are going to need to implement new sales models. The presentation focused on the following three key points:

  • Technology is different.
  • Buyers have changed.
  • Providers need new sales capabilities.

The main message focused on how the buyer’s journey is changing our approach to sales and service providers must change their approach to sales methodologies, approaches and measurement. Now we have all heard how the traditional funnel is no longer, that buyers control their journey through the buying cycle much more than today's vendors control the selling cycle. The fact is that the buyer’s journey is no longer linear, the buyer is continuously moving through their journey. Therefore, managed service providers need to drive content out into the market to inform the buyer through their self-driven research phase of the buyer’s journey. Tiffani’s recommendation to Service Providers is to reduce the speed and feed messaging to focus on telling more stories using customer case studies.

Tiffani also advised that Service Providers need to differentiate based on sales and selling tactics. She also recommended looking at what your competitors are doing – are they more digital and are they using more content. You need to be aware of what your competitors are doing and you need to choose the touch points on how buyers interact with your organization. There is the opportunity for Service Providers to reduce their sales costs by 25% or more due to going digital.

Service providers need to ask themselves if they are rewarding the right sales behavior, how are the inbound leads currently being handled, and how frequently do they rationalize their sales initiatives. With the pipeline becoming more unpredictable with the buyer being in control, your sales team needs to concentrate on being a guide focused on feeding the buyer the right information, at the right time to help the buyer through their journey.

The experience economy

The last part of Tiffani’s presentation focused on a great example of the experience economy and how service providers need to deliver on their brand experience. Her presentation referenced a well known American global coffee company. As Tiffani explained, this company has created a consistent buyer experience that has people all around the world flocking to their retail locations even if these same people have access to free coffee they will pay $5.00 for the experience. They will even stand in a line up to participate in the experience. This example really resonated for me as I can attest to the fact that it does not matter where you are in the world – the experience is always the same. Now I do not normally purchase this brand’s coffee, in fact I don’t really like their coffee, but I do like their cappuccinos. So whenever I am in a new city or country, I seek out their nearest location because I know that no matter where I am – San Francisco, London, Cleveland or Orlando – the cappuccino will taste the same, the service will be the same, and their menu will be the same – the experience is consistent and reliable.

Can you say the same for your business? Do you deliver on your backup service brand each and every time? Have you altered your sales process based on the new buyer’s journey? Tell us about your experience.

Spice IT Email Post
Sep 2014
30

Asigra Recovery is Everything® Newsletter Recap: September 2014

Posted by Ani Yildirim
 

If you haven’t subscribed by email to the Asigra Recovery is Everything® newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here. Our newsletter features great content about the cloud backup and recovery market and includes Asigra news and events plus industry news and events.

Here’s a look at some of the content from our most recent newsletter:

Spice IT Email Post
Sep 2014
22

Meet Asigra at Managed Services & Hosting Summit 2014

 

Managed Services & Hosting Summit 2014 – Booth #8

Date:September 25, 2014

Location:The Pullman Hotel London St. Pancras, London

Will you be attending Managed Services & Hosting Summit 2014? If you are, make sure to visit Asigra at booth #8 to learn howMSHS our enterprise-class agentless, multi-tenant software enables services providers to deliver secure and reliable cloud backup services with the flexibility to deploy as a public, private and/or hybrid cloud architecture.

Be sure to visit our booth to learn how Asigra can help you:

  • Increase or develop a monthly recurring revenue stream
  • Expand into new markets
  • Improve profit margins
  • Increase market potential
  • Reduce customer attrition

Visit Techgate – booth #4

We are excited to have Techgate join us at Managed Services & Hosting Summit 2014! Don’t want to invest in owning your own vault, our partner Techgate provides VARs, Systems Integrators and Service Proviers a quick and easy way to meet customer requirements by reselling Techgate’s cloud backup services powered by Asigra. Visit them at booth #4 to learn more about how you join their partner network.

Join Asigra’s Boardroom Session

Title:The Why, What and How Framework for Monthly Recurring Revenue

Time:1:45pm

Location:Hyde Park 6

Tracy Staniland, Vice President, Corporate Marketing, will be discussing the why, what and how framework for successfully driving monthly recurring revenue.

Book a Private Meeting with us

Contact us to schedule a meeting to learn more about how we enable service providers to deliver secure and reliable cloud backup and recovery services.

Not yet registered for Managed Services & Hosting Summit? Sign up to attend the event here.

We look forward to meeting you in London. If you have any questions prior to the conference, don’t hesitate to contact us.

Spice IT Email Post
Sep 2014
19

10 Things to Consider When Looking at DRaaS Featured in CCi Magazine

Posted by Zaid Rasid in Cloud Backup
 

10 Things to Consider When Looking at DRaaS Featured in CCi MagazineMike Osbourne, Managing Director of Phoenix, an Asigra HybridPartner, shared the top ten issues you should consider when evaluating, considering and purchasing Disaster Recovery as a Service (DRaaS) in the latest online issue of CCi magazine (Cloud Computing Intelligence).

Ten Things to Consider When Looking at DRaaS

With data protection challenges increasing, such as increased costs, complexity, risks, compliance and data growth, new data protection strategies are required to address these obstacles. The article examines the need for new consolidated approaches to data protection.

Read the article online now to learn:

  • Why to choose cloud for your data recovery needs
  • Why DRaaS is faster for recoveries and more reliable
  • A 10 Point Data Protection Checklist

Ten Things to Consider When Looking at DRaaS

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