For Asigra partners that are attending the 2015 Asigra Global Partner Summit, an outstanding speaker lineup awaits them. We’ve already covered a few of our keynote speakers including Marc Staimer, Craig Cook, and Jill Rowley. Today we’ll have a look at Robert Rose.
Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. When it comes to content, Robert is the expert. In fact, he’s known for writing the ‘owners manual’ on content marketing that happened to stay on the Amazon Top 10 best seller list for several weeks. His second book, titled Experiences: The 7th Era of Marketing is currently available on Amazon, and discusses the new era of marketing and how businesses must embrace the power of story telling.
Robert also helps develop content marketing and customer experience strategies for large companies such as Oracle, 3M, Abbot Laboratories, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples and Petco – helping them tell their story more effectively. Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire.
You can catch Robert at the summit by attending his session on Tuesday June 16th in the Kenora room where he’ll be talking about The Role of Content in the New Era of Marketing.
We’re excited to have Robert Rose join us at this years’ summit.
Here are some top news and articles to help you stay up-to-date on the latest trends in data backup and recovery. This newsletter provides valuable information for Managed Service Providers (MSPs) and enterprises that are researching and/or evaluating backup and recovery solutions.
If you haven’t subscribed by email to our newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here.
Here’s a look at some of the content from our most recent newsletter:
This is a LookBook, it has been prepared for you.
Your sales force is on the brink of EXTINCTION. They have been replaced by search engines and social networks. It’s time to adapt or die. – Jill Rowley
To Jill Rowley, we’re living in the age of the customer. No longer do we live in the age of the seller. The customer for the most part is in command of the buying cycle. In her own words, they’re digitally driven and socially connected. Jill became aware of the trend towards a digitally connected economy during her tenure at Eloqoa where she was the top revenue generating sales professional garnering the title of ‘Eloqueen’. From there she moved onto working for Oracle as a Social Selling Evangelist and Enablement leader and eventually found herself running her own consultancy firm where she helps B2B companies market, sell and service to the modern buyer.
The Modern Buyer
In a Youtube talk at a GE Capital event, Jill introduces the concept of Social Selling or Social Networking. Her mantra is to transgress the traditional ways that the world’s companies sell products to one that embraces the reality of an ever connected consumer. Instead of selling to customers, Jill insists on serving customers instead. Social Selling is a way to engage with customers and ultimately improve sales forecasts, build pipelines and drive revenues.
Forget Cold Calls
With the amount of information that is available to the modern consumer in the form of the web and the ability to ‘self-educate’, consumers are interacting with sales professionals much later in the buying cycle. 92% of B2B buyers are starting their search on the web and Google’s role as a search engine means that customers have access to information almost instantaneously and practically from anywhere when it comes to mobile accessibility. On top of that, 82% of the world’s population can be reached in one form or another via social networks like LinkedIn and Twitter. This access to information means that 57-70% of the buying process is being done without engaging the sales department. Not to mention, consumers are reluctant to answer that cold call which we’re usually accustomed to with traditional sales tactics. Instead, buyers are turning to their peers for peer-to-peer reviews. Buyers are developing less trust with brands, logos, advertisements and billboards. In today’s world success lies in the power of the social web.
As an Asigra partner, you can learn more from Jill on how to embrace #SocialSelling in your own organization at the upcoming Asigra Global Partner Summit. Catch her keynote session called, Social Selling: How to Use Social Media to Engage the Modern Buyer on Tuesday June 16, 2015 from 9:45am to 10:30am.
We have a stellar line-up of speakers joining us at the upcoming 2015 Asigra Global Partner Summit. We’re happy to have Craig Cook of Long View Systems joining us this year as a keynote speaker. Craig and his team were proud winners of the 2014 Asigra Hybrid Partner of the Year award at last year’s summit for their achievements in sales, marketing and customer service.
Craig is responsible for the overall Service Design and Go-To-Market Strategies of Long View's OnDemand Cloud Services. With over 15 years of Project experience across more than two hundred successful projects ranging from storage to virtualization to disaster recovery. Craig has led some of Long View Systems' largest and most complicated Infrastructure Projects for Customers including Cloud Infrastructure Design, Build and Service Development Initiatives. Over the last 5 years, Craig's role in the majority of these projects has been focused on strategic vision, business requirements gathering and the design of the infrastructure to meet not only the current business requirements, but also those that are likely to arise in the future.
View from the Top
During an informal talk show format discussion, you can hear Craig speak about the keys to and secrets of success to selling cloud backup services. You can catch Craig on Wednesday, June 17th from 10:15am to 11:00 am in the Dominion Ballroom.
Here’s a sneak peak at Craig Cook in an interview from the 2014 Asigra Global Partner Summit.
Your Most Innovative Deployment
Looking for a room upgrade at this year’s 2015 Asigra Partner Summit? Here’s your chance to be entered in a draw to upgrade your hotel room to a luxury suite. The suite will include a moderate sized sitting area, LCD flat screen television, a King size Sheraton Sweet Sleeper™ Bed with a plush mattress, luxe white linens and a cozy duvet and spectacular views of Toronto.
Case Studies Wanted
To participate in the contest, please provide a short description of a successful deployment of your backup solution powered by Asigra in one of the three scenarios outlined below. You can enter this contest as many times as you want, just as long as each deployment is unique.
Production References Required:
- Microsoft Office 365
- Hybrid Cloud Deployment in an Enterprise with at least 500 employees
- Virtual Disaster Recovery or DRaaS (Disaster Recovery as a Service)
The contest begins May 13, 2015 and ends May 29, 2015 (5:00pm ET). The winner of the suite upgrade will be announced the week of June 1st.
The 2015 Asigra Global Partner Summit is fast approaching and as part of our annual tradition, we like to provide a sneak peak into some of our phenomenal keynote speakers. If you’re an Asigra partner, and you haven’t registered for our event, make sure you do so right away for the opportunity to hear them speak in person.
First up is the’ Dragon Slayer’ himself, Marc Staimer. Marc Staimer is widely known as one of the leading storage market analysts in the network storage and storage management industries providing consulting in the areas of strategic planning, as well as product and market development.
Marc's 30 years of marketing, sales, and business experience in the storage, software and systems industries, along with his years of research into the MIS community gives him unique business, systems and market expertise.
What to Expect from Marc
Marc will be speaking at the conference on Wednesday June 17th where he’ll be discussing Data Centre Market Trends and Competitive Advantages. In the cloud backup business the market place can shift quickly. As a leading expert in the industry, Marc will make sure that you’re up to speed on all the latest trends, including the growing adoption of virtualization, Docker containers and SaaS apps like Microsoft Office 365 and Google Apps, plus the increasing focus on greater efficiency and lower total operating costs.
We’re excited to have Marc as a keynote speaker at our conference. We’ll see you at the partner summit very soon!
Case Study: Hilldrup Moving & Storage Upgrades to Cloud-Based Data Solution with Yotta280 and Asigra
Relocation services company Hilldrup Moving & Storage, Inc. had traditionally protected their data using a tape-based backup system. However, with an IT infrastructure that includes many virtual servers, the company found its primary data-protection method of tape technology ineffective and risky. With tape technology, data was at risk for loss as some recoveries would inevitably fail; which took time away from IT staff who could have been working on more pressing projects. After a thorough review of cloud-based data recovery technology, the company decided to switch to Yotta280’s cloud backup service powered by Asigra.
Hilldrup Moving & Storage achieved many benefits since implementing the Yotta280 backup service powered by Asigra including:
- Hands-free operation; no more manual headaches
- High reliability – backup and restore capabilities have been 100% successful to date
- Redundant backup vault for extra peace of mind
- All data is encrypted for customer security
“The recovery performance with Asigra Cloud Backup is exceptional, and Yotta280’s service and support have been excellent” says Roger Carroll, Vice President, Information Services, Hilldrup Moving & Storage. He also mentions “data that used to take days to recover now is back in minutes. I value the Yotta280 solution so much that I’ve recommended it to other colleagues.”
Some years ago a friend purchased tenant insurance for his business which was located on the top floor of an office building. One day, a heavy rainstorm caused water to leak through the roof. The resulting water damage destroyed several thousand dollars worth of my friend’s equipment.
My friend believed the damages were covered by his insurance policy which explicitly stated “coverage of all risks” with no exclusion clause for water damage. You can imagine his dismay when the insurance company refused to pay. Eventually the situation was settled in favor of my friend several years later.
I raise this story because data backups are a form of insurance. You hope you never have to use it. But if you ever suffer a data loss event – such as a crashed hard drive, a lost laptop, or an accidental file deletion – or you need to comply with a court order to turn over old emails from a former employee – data backups enable you to quickly get your data back and avoid what could be an otherwise catastrophic – or at best a painful experience.
At least that’s how things are supposed to work. Imagine you’ve consistently taken backups only to find out that in your time of need, you are unable to recover you data because the backups are corrupted. This happens more often than you might think, and I was recently reminded of this fact when I stumbled upon this article about a firm that lost valuable research data due to a technical failure.
In the comments section, a spokesperson for the company that lost their customer’s data explains what happened:
“We did have a multiple backup strategy in place using proprietary software. It has been very challenging finding software to handle this job at the scales of data we are working with. Unfortunately the software we chose to use corrupted occasional backups. In our testing we did not encounter an issue, but during the event the full backups needed to restore were unrecoverable.”
It is because of stories like this (and many more) that here at Asigra we believe ‘Recovery is Everything’. After all, while taking backups of your data is critically important, what’s the point if you don’t know if you’ll be able to recover the data? Since data backups have no value if you can’t recover when you need to, make sure that recoverability is built into the DNA of your backup software solution.
For example, Asigra Cloud Backup™ includes a unique feature called “Autonomic Healing” which uses idle CPU cycles to look for bit rot and other issues that can silently corrupt your backup data over time. If any corruptions are identified, Asigra Cloud Backup attempts to automatically fix the problem if possible. If not, you are at least alerted so that you can take other measures to address the issue before a recovery is actually needed.
Asigra Cloud Backup also includes built-in restore validation capabilities that let you test a recovery without committing any changes. This operation takes place entirely on the backup server so that no valuable outside network or system resources are used. No data needs to actually be restored to the source and the operation can either be initiated manually or scheduled as a part of your backup policies.
If you are interested in finding out more about Asigra Cloud Backup - a multi-tenant agentless cloud backup software platform contact us at 416-736-8111 ext. 1462 or email@example.com.
The cloud backup and recovery industry is constantly changing. Asigra Recovery is Everything® Newsletter features great content about the cloud backup and recovery market and news to help you stay up-to-date on the latest industry trends. If you haven’t subscribed by email to our newsletter, you can take advantage of the monthly content we aggregate and share by subscribing here.
We appreciate your feedback! If you have any questions or comments, please let us know.
Here’s a look at some of the content from our most recent newsletter:
This is a LookBook, it has been prepared for you. If you can't see it, click here.
Remember those days back in college when you had roommates? Certainly there were fun times, but it wasn’t all good. If you didn’t have to deal with non-stop noise, unwelcome surprises while taking a shower, stolen food, or having to pay for someone else’s share of the utilities, consider yourself lucky.
In a sense, the same considerations apply to public software as a service clouds. All customers using a public cloud are effectively roommates or tenants. Sure there are things to love – such as monthly variable software lease costs with no upfront investment. However, the last thing any public cloud customer wants is for their quality of service to be disrupted by a “noisy neighbor” or to be billed for more than their fair share of usage.
Public cloud service providers - the software world’s equivalent of off-campus landlords go to great pains to securely compartmentalize each of their customer’s data and execution environments. The thing is, compartmentalizing – otherwise known as multi-tenancy - can be difficult or easy depending on the software that is used to provide a cloud service. For this reason, service providers must choose the software they are using for service delivery carefully to ensure that it has multi-tenant capabilities designed within the solution.
Multi-tenancy is an architecture in which a single instance of a software application securely serves multiple customers know as a tenant. In the case of cloud backup, a mult-tenant solution enables that each customers’ data is kept secure and not available to any of the other tenants.
Sure you can attempt to use a single-tenant software solution to service multiple customers, however, this approach is not ideal. You can try to overcome this limitation by running the software in virtual machines with a different VM spun up for each customer. However, you still need to implement a system for provisioning and tearing down those VMs dynamically, orchestrating VM interaction with shared infrastructure (e.g. databases), and tracking usage for licensing and billing purposes. Sure it can be done, but there’s a lot of extra work and complexity that would be best avoided given your customers are looking for a secure, proven solution.
Then there’s software that was originally designed to be on-premise and single-tenant, but that the vendor has subsequently tried to retrofit with multi-tenant capabilities in a desperate rush to support the cloud. This can work… But, if you’ve ever been in a single family house that was later carved up into multiple apartments with bizarre layouts, you’ll know the results are less than desirable. As a trusted IT provider, is that really the software platform you want to base your service on?
The best approach is to select a software solution that was specifically engineered for multi-tenancy. You plug it in and it just works. Provisioning when tenants initiate a session is easy. Teardown when tenants end a session is easy. Scaling up or down to accommodate more or fewer tenants is easy. Billing is easy and always accurate. Administration across all tenants is easy.
Designed for service delivery, Asigra Cloud Backup™ is a secure multi-tenant software solution that makes it easy for you to support multiple customers. Asigra Cloud Backup was engineered from the beginning with a single purpose in mind – to enable service providers to offer comprehensive, enterprise-class data protection services via the cloud, easily and from a single shared set of infrastructure. Complete with a cloud license server for easy license provisioning, LAN Storage Discovery, a billing module that supports multiple currencies, VM replication and many other features, you can start generating monthly recurring revenue immediately.
If you are interested in finding out more about Asigra’s mult-tenant agentless cloud backup software contact us at 416-736-8111 ext. 1462 or firstname.lastname@example.org.