Survey Shows Cloud-Based Managed Backup the Preferred IT Service Delivery Model for MSPs

TORONTO, ON – August 4, 2020 – Asigra Inc. Asigra Inc., a leader in backup and recovery software that delivers comprehensive repository cyber protection, today highlighted findings from a 2020 report1 by the Enterprise Strategy Group (ESG) titled 2020 Managed Services Landscape. The report reveals service provider preferences toward subscription IT consumption models, including cloud-based data protection.

In the report, a sample of 375 MSPs were surveyed on several subjects related to the subject of cloud managed services, including average length of cloud managed services contracts, sales cycle length, renewal rates, follow-on business tied to renewals, profit margins and more. Below is a brief summary of results from the report.

  • Average length of an MSP's cloud-based managed services contract: 1 year, 32%; 2 years, 20%; 3 years, 24%
  • Cloud managed services sales cycle lengths: Less than 2 weeks, 8%; 2-4 weeks, 31%; 5-8 weeks, 32%
  • Higher renewal rate for public cloud managed services compared to other managed services: Smaller MSPs, 14%; Larger MSPs, 45%
  • Follow-on and/or expansion business from cloud-based managed services: Smaller MSPs, 34%; Larger MSPs, 46%

Subscription-based data protection falls within the category of cloud-based managed services. As one of the industry’s leading providers of secure backup software, Asigra offers a low-touch, cybersecurity-enabled cloud-based data recovery software, backed by a large installed base of public, private, and hybrid cloud backup deployments worldwide. Designed for MSPs, Asigra's cybersecurity-enabled platform optimizes the backup process using a hybrid cloud approach to protect end-customer data. The company’s software is flexible enough to fit into any environment, simple to install and manage, but most importantly, prevents bad actors from infecting and deleting backups.

Unlike all other backup solutions on the market, Asigra Cloud Backup is a converged data protection/cybersecurity platform for cloud-based managed backup delivery. The software ensures safe, secure and reliable backup and data recovery with the industry’s first zero-day Attack-Loop™ preventative technology using bi-directional malware detection, zero-day exploit protection, variable repository naming, and multi-factor authentication (MFA) for a full defensive suite against advanced cyber threats.

“Today's MSP requires a smarter and more efficient approach to minimize operational overhead and infrastructure costs associated with IT service delivery,” said Eran Farajun, EVP, Asigra. ”As highlighted in the ESG report, cloud-based managed services provide that, helping MSPs benefit from this highly efficient and profitable service delivery model.”

Download a detailed eBook summary of the report at no charge by visiting:

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About Asigra

Trusted since 1986, Asigra technology is proudly developed in and supported from North America, providing organizations around the world the ability to quickly recover their data from anywhere through a global network of IT service providers. As the industry’s most comprehensive data protection platform for servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, and eliminates silos of backup data by providing a single consolidated repository with 100% recovery assurance and anti-ransomware defense. The company has been recognized as a three-time Product of the Year Gold winner by Techtarget for Enterprise Backup and Recovery Software and positioned well in the market by analysts. More information on Asigra can be found at


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