The Why of Asigra

Jul 2014

The Why of Asigra


Simon Sinek, in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action, explains, “People don’t buyGolden Circle what you do. They buy why you do it.” Inspired by biology, Sinek created the Golden Circle which visually represents the three questions all organizations should be asking themselves as seen in the image below.

Most organizations can very easily tell you WHAT their product does. Then they tell you HOW the product is different from the competition. The problem with most organizations is that they don’t know the answer to the question of WHY they exist. At Asigra, not only do we know the answer to WHY we exist, we put it ahead of any other question.


We enable Managed Service Providers, IT Providers, VARS, Cloud Service Brokers and Telcos to add profitable monthly recurring revenues.


We work with channel partners on a global perspective that focuses on different customer segments and vertical markets.


We develop agentless, multi-tenant cloud backup and recovery software that enables Managed Service Providers to offer secure, reliable, manageable and affordable cloud backup managed services through public, hybrid and private cloud deployments to mid-market and enterprises worldwide.

We are in the business of enabling monthly recurring revenues, it just so happens that we make cloud backup and recovery software. Our technology is basically a vehicle that helps increase the value of our channel partners’ businesses by helping them gain margin, reach new geographic markets, ultimately allowing them to service their customers in a much more efficient way in order to successfully maintain the trusted relationship.

Our goal is not to do business with everyone who needs what we make. Our goal is to do business with people who believe what we believe. So if you are a Managed Service Provider and believe that you deserve to add profitable monthly recurring revenues to your organization, we should talk.

To find out more about how Asigra works with its Partners to help them add or increase recurring revenue, download our Partner Program brochure.

Spice IT Email Post

For more information

Get insights about cloud backup and recovery direct to your inbox every month.
Subscribe to our Newsletter
Stay connected to the latest data protection insights – subscribe to our blog.
Subscribe to our blog
Got questions for one of our recovery specialists?
Need Answers to your Questions?
Print this page
Email this page