So Long MobileMe...

Jun 2011

So Long MobileMe...

Posted by Samantha Morris

Apple made a number of announcements this month, one of which was the demise of MobileMe to make room for the successor that is iCloud. As Steve Jobs said today, MobileMe is effectively a dead service.


Syncronization issues consistently plagued MobileMe users and at a cost of $100/year, MobileMe was an expensive alternative to other offerings such as, Dropbox, Spider Oak, Live Mesh and SugarSync.

It seems that Jobs has never been a particular fan of the service stating “It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software as well as the App Store. We all had more than enough to do and MobileMe could have been delayed without consequence.”

In another statement he stated “The MobileMe launch clearly demonstrates we have more to learn about internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to ensure it is a service we are all proud of by the end of the year.”

MobileMe looses out in certain technical aspects to its competitors according to Macworld “MobileMe still lags behind competitors such as Gmail and Yahoo! Mail in some respects. For example server-based rules are far more limited than what OS X Mail or Gmail offer.”

However perhaps the largest factor behind the lack of success the fact that it was too expensive. At $100 dollars for the year it simply was not competitive with other syncing products such as Dropbox, Gmail and Piscasa.

So what does this mean for current MobileMe subscribers?

Apple will keep the MobileMe accounts of current subscribers intact until June 30, 2012 for no extra charge. Following that, the service will no longer be available and users will be able to migrate all of their account information such as contacts and bookmarks (and keep their .me or .mac email address) by signing up for iCloud.

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For more information

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