Profit from Recovery

Jun 2014
18

Profit from Recovery

Posted by Zaid Rasid
 

Asigra Executive Vice President Eran Farajun spoke about the Data Protection market today at the 2014 Asigra Partner Eran Farajun Summit.  His talk, in front of more than 250 world class cloud backup and recovery specialists, discussed the overall trends in data growth, and the ever increasing adoption for cloud backup and recovery services.  In particular, Eran discussed the prevalence of cloud computing as enterprises are more and more adopting cloud services, with an estimated more than 75% of all workloads being processed in the cloud by 2017 (Source: Cisco Global Cloud Index Forecast and Methodology, 2012–2017).

Here are a couple of astonishing forecasts that give the sense of the magnitude of the future of cloud:

  • The estimated size of the digital universe in 2011 was 1.8 zettabytes. It is predicted that between 2009 and 2020, this will grow 44 fold to 35 zettabytes per year. (Source: Big Data Wipro Applying Thought. http://i2mag.com/wp-content/uploads/2012/07/BigData.jpg)
  • The Cloud Backup and Recovery Service Market exceeded $2 Billion in spending in 2013 with double digit growth. (Source: IDC 2014)

Partners Should Tell More Stories

In order to get a bigger piece of the pie, Eran stressed to Partners that they need to  focus on communicating business outcomes through effective storytelling and articulating business value.  In short, they need to execute more marketing programs to create awareness for their services.

Recovery Is Everything

Finally, the main theme of the conference has been Recovery is Everything. In the final part of his presentation Eran discussed and analyzed the current trends in the backup-as-a-service (BaaS) industry and Recovery markets. He found that among organizations, in an ESG survey, 40% of them are considering using BaaS. Also, Eran examined the different adoption drivers of cloud-based data protection services, where predominately, users are looking for the ability to store data remotely for disaster recovery.

Last but not least, Eran shares with the Partners that there is lots of market opportunity to Profit from Recovery through an integrated sales, marketing, services commitment and technology approach. With the future looking prosperous now is the time for partners to Profit from Recovery.

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