Leading analyst firm advises that the chief value drivers of a migration to the cloud are speed and agility

Apr 2013

Leading analyst firm advises that the chief value drivers of a migration to the cloud are speed and agility

Posted by Pavan Vyas in Cloud Backup

SpeedWish that you could have better conversations about your cloud backup services with enterprises? Here are some tips.

As the awareness about cloud computing grows, enterprises are no longer shying away from having discussions about cloud approaches. However, even as the knowledge about the space increases and successful implementations of cloud abound, there are still some questions and fears that lurk in the minds of enterprises – and these are what come up when service providers get involved in discussions with them around cloud backup.

This blog post distills the knowledge of the cloud that we have had over the many years in the business as well as quotes and insights from leading industry analysts. We hope that this will help our service provider community in conducting more successful conversations with end customers and in addressing their questions more effectively.

Leading industry analysts today agree that cloud is no longer a technology – it is a style, an approach to IT delivery. The analysts talk about the fact that not all enterprise use cases lend themselves to cloud computing. Some areas are better served by using the cloud than others. Some in fact, do not even lend themselves to a cloud based solution. We agree and believe that the fear of the cloud arises because of the wrong choices that firms make when it comes to choosing the cloud as an implementation method for IT delivery. Backup and recovery, in the opinion of IT experts, is an excellent choice for cloud based backup and recovery. Therefore, when approaching conversations around cloud backup, it is essential to be aware of these nuances and specifics.

Gartner advises that the chief value drivers of a migration to cloud are speed and agility. The ability to tune up or tune down resources based on usage and to have the flexibility to try different structures and models with relatively low barriers is the biggest benefit. While all of this does have a cost element to it, cost savings are not the primary driver for enterprises to embrace the cloud. This, in our opinion is a key learning for our partners. If you have been making your pitches only about cost savings, you are doing yourself a disservice. True, there is a huge benefit from being able to convert capital expenditure into operating expenses – and this is a compelling enough reason to make the switch to the cloud – however, it is not the only one. There is the ability to scale up and scale down as required, the ability to respond rapidly to try the adoption of new approaches such as VDR without the risk of large investments, and to benefit from the pooling of competency and resources that cloud provides. Remember, going with just the cost card puts you in competition against automation and virtualization technologies. You are not here to compete against them but to show how you leverage those approaches to drive additional savings and provide so much more value with the cloud.

Not everyone has the same definitions of private, public, and hybrid clouds. Private clouds, the most common implementation today, are those in which you have your data isolated from that of others. This does not necessarily mean that it has to be an on-premise or an on-site solution. It can be data that is isolated in a different location or network, or both, in a service provider's data center – just that there is no sharing of infrastructure or resources between the private location and others. Leading analyst firms such as Gartner and Forrester both believe that a private cloud implementation may not be providing organizations with all the benefits that cloud computing can provide. The ability to pool resources and gain from the economies of scale is best enabled in a public environment. Therefore, analysts' advice enterprises to evaluate the best model for each use case and then choose the ideal combination of private and public cloud infrastructures for their unique needs.

That brings us to the most important cloud model – the hybrid cloud. IT has almost become a cliché to suggest that this is the model of the future. Gartner, Forrester, Frost and Sullivan, Deloitte – every analyst firm of repute seems to suggest this to be the case. And to us, this seems to make logical sense. If enterprises are going to look at ways to leverage the benefits of both public and private approaches and want to have the ability to seamlessly migrate between them, the best way to achieve it would be through a hybrid approach with the ability to switch models seamlessly based on changing requirements. And we believe that this is a great development for Asigra service providers – you have a technology that supports these various cloud deployment models and helps you seamlessly migrate between these different models when required.

We sincerely hope that this post gives you some more ammunition and confidence to go out and have discussions with enterprises about your managed backup services. If you find enterprises backing away for fear of the cloud, all you need to do is to educate them about what the cloud means, why not all use cases of using the cloud are the same, what the different cloud deployment models mean and why it makes sense to use your services powered by Asigra.

Do you agree that we need to educate the enterprise more about the benefits of the hybrid cloud? Have you encountered any difficulties in positioning your cloud services within the enterprise? What sales strategies do you find the most impactful within the enterprise? Do you agree that the chief value drivers are speed and agility? Let's keep this discussion going, please let us know your thoughts and experiences.

Spice IT Email Post

Greetings! Very helpful

Greetings! Very helpful advice within this article!
It's the little changes that produce the biggest changes. Many thanks for sharing!

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