How MSPs Can Increase Recurring Revenue with Backup and Disaster Recovery-as-a-Service

Aug 2014

How MSPs Can Increase Recurring Revenue with Backup and Disaster Recovery-as-a-Service


According to IDC cloud backup and recovery services present a significant growth opportunity for service providers, exceeding $2Clouds billion in spending in 2013 with double-digit revenue growth.

MSPs can use backup-as-a-service (BaaS) and disaster recovery-as-a-service (DRaaS) to differentiate their portfolio, cross-sell new services to existing customers and expand into new markets, among other benefits. At a high level, enterprises are increasingly transitioning to cloud-based backup and disaster recovery services to:

  • Increase efficiency from a time and budget perspective
  • Ensure shorter recovery time objectives are met
  • Guarantee compliance obligations related to backup, recovery and archive policies are satisfied
  • Secure tighter SLAs

Those are just a few of the reasons. If you’re a service provider, once you identify the benefits for your business and are interested in adding BaaS and DRaaS to your portfolio, there are 3 types of cloud service provider strategies to consider:

  • Become and end-to-end cloud service provider
  • Offer the cloud service under your own brand (also known as white-labeling)
  • Start as a cloud service broker or reseller

You can learn more about each of these here. Once you determine your strategy, you need to identify the cloud backup business model you will follow. Each has its own benefits that you can explore further at the link above.

  • Leading complimentary – used as a means to gain a foothold into accounts to try to secure a broader range of cloud services
  • Trailing complimentary – you lead with other cloud services, cloud backup is one of many services in your portfolio
  • Backup/storage centric – you focus primarily on your backup services in the market due to your depth of expertise in backup, data protection and storage

To learn more about key considerations for adding cloud backup and recovery managed services to your portfolio and how it can offer a new monthly recurring revenue stream, retain customers and help you attain new business, download the IDC report, Using Cloud Backup and Recover y Services to Achieve Desired Business Outcomes.

Talk to us at Asigra if you have any questions or are interested in learning how you can offer cloud backup and recovery services powered by Asigra.

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