Gartner’s Hank Barnes Visits the 2014 Asigra Partner Summit

May 2014

Gartner’s Hank Barnes Visits the 2014 Asigra Partner Summit

Posted by Zaid Rasid in Cloud Backup

We've already introduced you to some great speakers at the upcoming Asigra Partner Summit like Krista LaRiviere, ChristineHank Barnes Laperriere and Mark Staimer. Today we introduce you to Gartner Analyst Hank Barnes.

Hank Barnes provides research and advisory services on go-to-market strategies for technology providers. He focuses on issues related to product marketing, positioning and customer experience. He has more than 25 years of high-technology sales and marketing experience in both field and corporate roles. He led the entire marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe, driving thought leadership, analyst strategy and positioning activities. Hank is a long-time proponent of customer-centric marketing and the use of customer experience as a key differentiator for business success.

We're excited to have Hank at this year's conference. You can expect his talk on The Sad State of Differentiation and What to Do About It on Wednesday June 18, 2014. In particular Hank will discuss how technology providers are struggling to identify and communicate their key differentiators.

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