The evolution of backup and disaster recovery

Mar 2014
12

The evolution of backup and disaster recovery

 

The following is a guest post from Oscar Arean, Technical Operations Manager at Databarracks

10 years ago when we started business, online backup was a relatively new concept. Since then we’ve watched as theDatabarracks logo backup landscape has evolved and adoption of cloud backup has risen to an all-time high.

64% of organisations are now using at least one cloud based service, up from just 47% in 2012 (figures taken from our recent Data Health Check).

While we’ve noticed a rapid decline in the exclusive use of tape-based backup, down to just 6% last year, what we’re seeing instead is a shift towards the combined use of disk and cloud-based services. And with over 94% of organisations reporting confidence in the effectiveness of their current backup solution, providers must be doing something right.

We’re getting better at recovery

As adoption has risen, understanding of cloud services has naturally matured. 76% of organisations now have a Business Continuity Plan in place or are planning to implement one in the next 12 months, compared to just 37% five years ago.

Despite more businesses than ever having effective recovery processes in place, due to increased awareness and tighter security policies data loss is actually at an all-time low. When the rate of data growth significantly exceeds the percentage recovered over time, it calls for a fairer pricing model for those organisations.

Under standard agent or capacity based pricing models, customers are charged for recovering 100% of their data, even if they rarely need recovery. We’re finding more and more often that IT decision makers are often very willing to switch to a new pricing model for data backup and recovery if making the switch offers savings or technical advantages.

Why pay the same?

A fairer way to price recovery is to link it directly to performance, and the exact amount of data you need to recover.

Performance-based pricing enables immediate and sustainable savings for customers who typically have very high storage needs but minimal recovery requirements. If we don’t offer these customers an alternative pricing model, the cost of backup becomes hugely out of sync with the perceived value of the service.

As an Asigra partner, we’re able to offer our customers the Recovery Licence Model. The RLM allows us to decouple the cost of backup and DR, meaning our customers only have to pay for recovery when they need it. It would be unfair to expect organisations working efficiently to avoid the need for regular recovery, to pay a fixed cost based on their backups.

RLM is really an extension of the principals we are seeing throughout cloud computing. When it is possible to break a solution down into its constituent parts, customers can pay for exactly what they use. Businesses no longer take a dedicated hosted server; they define their exact needs for storage, CPU, bandwidth and get a service that is tailored to them.

As data volumes continue to grow, innovative pricing models like the RLM are going to be an essential way for providers to keep up in an increasingly competitive market.

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