Do You Have Marketing FUD?

Mar 2013

Do You Have Marketing FUD?


Marketing FUDWell don't. Managed Service Providers (MSPs) who are guarded and hesitant to launch marketing campaigns, should let go of their fear, uncertainty and doubt (FUD). There are many experienced marketing services firms that specialize in supporting and helping Managed Service Providers develop effective marketing campaigns for lead generation, brand awareness and thought leadership.

Some of these firms specialize in helping Managed Service Providers stand up a website in weeks providing them with an online destination for technology buyers to peruse when looking for managed services that could include remote monitoring to generic IT services to cloud backup and recovery services.

Some specialize in helping MSPs develop effective social media strategies to leverage Twitter as a way to promote their service offerings, new customer wins and to have a voice in the market.  Others help MSPs develop engagement strategies for participating in online communities such as LinkedIn and Spiceworks to connect with potential prospects.

According to HubSpot: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. Also companies that blog have 97% more inbound links

In today's digital world having an effective website that clearly communicates your brand and value proposition is not an option. It is the first place that buyers interact with your brand; your website is your business card.

Below is a list of 6 marketing services firms who have experience helping Managed Service Providers like you develop and launch content marketing strategies, develop websites, participate in social media, fuel your sales pipeline with quality leads through demand generation and call blitz campaigns.

  1. Channel Maven Consulting
  2. eCoast
  3. Kutenda
  4. Pronto Marketing
  5. Xact Marketing
  6. Marketing Co-Pilot

So you are probably asking yourself, this is a cloud backup blog why are we talking about Marketing Services – which is a great question - because if you are a Managed Service Provider thinking about offering cloud backup services, you need to consider your go to market strategy. How will you tell your existing customers that you now offer cloud backup services? How will you let the market know that you have expanded your existing product and services portfolio? How will you scale your business? One way to do this is to partner with a cloud backup and recovery software vendor that is focused on the channel and that provides marketing services in the form of turnkey marketing campaigns to their partners along with a host of other sales and marketing resources.

"Anyone who has never made a mistake has never tried anything new." - Albert Einstein

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