7 Ways Lead Nurturing Accelerates Sales for Cloud Backup Managed Services

Sep 2014

7 Ways Lead Nurturing Accelerates Sales for Cloud Backup Managed Services

Posted by Maria Nicoletti

Every business needs to accelerate its sales cycle to support their revenue objectives. Managed Service Providers (MSPs) are noAccelerator  exception to this. As a Marketing Manager, I have launched, reviewed, edited and re-launched plenty of lead nurturing campaigns. It’s a continuous learning experience, but one thing remains true – it is invaluable in its ability to help pass qualified, sales-ready leads to your sales team more quickly.

Lead nurturing is a series of regular communications (for instance, sending one email a week to a specific target list in your database for 8-12 weeks), that serves to establish a relationship with buyers that are not yet ready to be engaged with your sales team. By maintaining interaction with your leads, it helps you:

  1. Inform them of the business benefits that your cloud backup and recovery services can deliver to their organization
  2. Educate them about the overall benefits of using the cloud and the different types of cloud architectures – that it does not have to be one size fits all
  3. Keep your company top-of-mind and involved with the prospect
  4. Position/validate yourself as a thought leader in data protection, disaster recovery and business continuity strategies
  5. Increase the likelihood prospects will contact you when they are ready to purchase – instead of your competitors
  6. Improve the quality of leads you pass to your sales team so they can focus on real leads that have an immediate need
  7. Enhance your data quality and the productivity of your marketing team so they can focus on other sales-generating initiatives

If you are a Managed Service Provider interested in adding cloud backup and recovery services to your portfolio, you can learn about the benefits of partnering with Asigra. As a partner you will receive marketing and sales support including best practices, 1:1 consulting and feedback. We will help you shorten your time-to-market and optimize how you engage potential buyers, including ready-made integrated lead generation and nurturing campaigns. Hear what our partners think about working with us and why they rely on Asigra to provide a reliable, secure, manageable and affordable cloud backup and recovery service.

Please don’t hesitate to contact us to discuss this further.

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