Toronto Digital Marketing Specialist, Samantha Morris, to Present on Effective Social Media Marketing Strategies at B2B

Nov 18, 2011

Asigra Inc., a leading cloud backup software provider since 1986, today announced that Asigra’s digital marketing manager, Samantha Morris, will present at B2B Social World in Toronto. Ms. Morris will participate on a panel to discuss how post-startup B2B tech companies can use the social sphere to help grow their business.

WHO: Samantha Morris, Digital Marketing Manager, Asigra and Community Manager for BackupHeroes.com

WHAT: Panel discussion on social communications for post-startup B2B technology companies

WHEN: November 21, 2011 at 8:00 am EST

WHERE: MaRS Discovery District, 101 College Street, Room CR-3, Toronto, ON M5G1L7

B2B Social World is a one day invitation-only event held at the MaRS Discovery Center in Toronto. The event is designed as an open conversation among experts who operate in the trenches, sharing their stories and advice on what does and does not work when it comes to social media engagement for more agile B2B technology-focused companies. Parties interested in attending can register at http://b2bsocialworld.eventbrite.com

This B2B Social World panel will include industry experts across disciplines, including Ryan Poissant, senior advisor for IT, Communications and Entertainment for MaRS; Rob Maurin, community and marketing manager forWave Accounting ; Amrita Chandra, vice president of marketing for Sequentia Environics and Samantha Morris, digital marketing manager for Asigra and community manager for BackupHeroes.com. The panel will be moderated by Andrew Berthoff, senior vice president of the Technology Practice at Environics Communications.

 “The social sphere continues to grow in its ability to influence purchasing decisions, which is becoming an area of increasing interest for B2B-focused technology vendors,” noted Morris. “Those attending this event will get a better understanding on what social media marketing strategies and tactics are more effective than others, separating hype from reality.”

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