IT Business: In a commoditized world, it's time to differentiate on content

Jun 16, 2015

From social media to regular media there’s so much noise out there today it’s hard to stand out. But Robert Rose, chief strategy officer for the Content Marketing Institute, told attendees at cloud backup and recovery vendor Asigra Inc.’s annual Summit conference that content marketing is perhaps the only way left for businesses to differentiate themselves in an increasingly commoditized business environment.

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