The five pillars of social selling in the enterprise

Jun 21, 2015

Speaking at the Asigra Cloud Backup Summit in Toronto, Canada, Chief Evangelist of #SocialSelling Jill Rowley told attendees that most companies are in the infant stages of social selling as a concept. Instead of harnessing powerful tools such as social networks to engage with consumers and bring more sales leads to fruition, the majority of firms only leverage social media in "random bouts" and do not train sales staff to effectively exploit the network and engage consumers in a worthwhile manner.

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