Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts

Sep 7, 2012

Asigra Cloud Backup understands that developing a network of connected and engaged partners is essential to channel loyalty. That's why they recently unveiled multiple enhancements to its Hybrid Partner Program to improve partners' sales and marketing performance.

"One of the most valuable things manufacturers can provide to their partners is education on how to do marketing, whether it's a blog, webinar or article," Margolis reported. "While your partners may really appreciate some of the resources, making sure they know how to use them and have the bandwidth to use the resources. You have to take baby steps so you don't overwhelm your partners."

BUMI (Backup My Info!) has been an Asigra partner since its inception in 2002. Touting only a small team to plan and execute campaigns, BUMI's marketing resources "are as stretched as they could go," according to Kendra Webb-Scott, Marketing Manager at BUMI. "Asigra helps us by providing additional knowledge and advice based on their experiences."

Print this page
Email this page