Alex Dubko's blog

Aug 2017
14

Four Reasons Why IT Professionals Are in Denial about Cybersecurity

Posted by Alex Dubko in Cloud Backup
 
A palm with text: You've been hacked

This is part one of three in a series where we will discuss trends in the changing landscape of cybersecurity, why so many senior level executives are in denial and what policy changes your organization needs to make to mitigate cybersecurity risks.

Today’s security landscape is littered with data breaches, compliance and security failures for businesses of all sizes. It’s also a hot topic within the media, proving that cybercrime is a problem that affects all of us.

Here’s the problem: Each year cybercrime becomes more advanced, resulting in massive data loss, bigger payouts and more organizations going out of business. Why? Cybersecurity was not a priority in most organizations and having anti-virus software was presumed to be the only tool needed to eliminate risk. The changing landscape, coupled with antiquated technologies are hindering those who actually manage/process personal information as they are either:

  1. not trained on current internet safety best practices or
  2. trained on best practices but don’t find the training effective since the behaviours of the employees never change.

Here are some other startling facts about the lack of awareness on cybersecurity.

  • According to a Spiceworks study, 45 per cent of companies do not provide internet safety training. Out of this 45 per cent, 69 per cent of those employees handle, manage or process personal information. This may account for the reason that end-users keep falling prey to these phishing attacks…staff isn’t being trained, meaning they’re not abreast of best practices.
    • The same study shows that while the majority of organizations offer general security awareness training, only a quarter of executives believe that this training is “very effective” at changing employee behaviours. The other 75 per cent of executives deem this information as irrelevant and often don’t train staff on best practices.
  • The longer organizations go without any security breaches, the more complacent they become. Sure—firewall, endpoint protection, spam and anti-virus protection may have been all your organization needed. Now, attacks have become multi-layered, and are infiltrating systems, backup-repositories, networks, data and files all at once, making most traditional cybersecurity policies out of date.
  • Larger organizations are not too worried about going out of business. The average total cost of a data breach is approximately four million…a legal breach can be so much more…making four million a small price to pay for large organizations to retrieve their data.
  • Most senior level decision makers do not have a thorough understanding of cybersecurity issues.
    • In most cases budgets and strategy are the only two topics discussed in the board room. Security experts state that cybersecurity needs to be integrated as a part of your organization’s overall strategy, as opposed to keeping it solely within the IT department.

Consider your organization lucky if you have not fallen victim to cybercrime, because it’s not a matter of if your organization will be attacked, it’s a matter of when. The minimum requirements to mitigate any cybersecurity risk include: backing up business critical data on a regular basis, having an anti-virus solution in place as well as making security a part of your overall strategy to avoid costly payments or risk of closure.

Spice IT Email Post
Mar 2016
28

Meet Asigra at Cloud Expo Europe 2016

Posted by Alex Dubko in Cloud Backup
 

Cloud Expo Europe Banner

Date: April 12-13, 2016
Location: ExCeL Exhibition Centre, London, United Kingdom

If you are attending Cloud Expo Europe, make sure you stop by our stand #632 to learn how to lower your total cost of ownership with one comprehensive cloud backup and recovery software platform for virtual, physical, mobile and cloud environments.

Spin to Win!

Stop by our stand and play Asigra’s prize wheel for your chance to win cool prizes and learn how Asigra can help you:

  • Ensure affordable, fast and flexible virtual disaster recovery
  • Dramatically improve recovery time objectives (RTOs) and recovery performance objectives (RPOs) for VMs
  • Eliminate, or significantly reduce IT resources related to backup
  • Allow IT teams to focus their efforts on other strategic projects.
Book a Private Meeting with Us

Discover why users continue to choose Asigra as the top Enterprise Backup Application two years in a row. Asigra swept all categories in the 2015 TechTarget Storage Magazine Quality Awards and received the highest overall ranking of 6.38 out of 8 compared to all the other contenders. Asigra also recently won Storage Magazine’s 2015 Products of the Year Silver award in the Disaster Recovery Software and Services category.

Need to register for Cloud Expo Europe 2016? Register for your free tickets here.

We look forward to meeting you in London! If you have any questions prior to the conference, don’t hesitate to contact us.

Spice IT Email Post
Jan 2016
25

5 basic SEO practices for Managed Service Providers

 

As you manage your company web site, SEO is for sure one of your top priorities. After reading the title of this blog postSEO Keywords you might think: “Yeah, yeah, I know all this. I know the SEO basics.” Even though you do, the thing is that we are all human beings and as such we are forgetful. It’s so easy to forget about a small and simple practice that will still help your pages do better in the organic search. Here’s the list of tips that I personally find easy to forget about:

  1. Make sure you add content into the description meta tag for your top ranking pages. Yes, there is no problem if the description meta tag is empty. The search engines will generate a description snippet based on your page content and will display it on their search result pages under the title. Nevertheless, it’s best to write custom description meta tag for the top ranking pages. It will influence the click-through rate as that’s what users read as they make the decision whether to click on your link or not.
  2. Don’t forget to use the rel="canonical” tag on pages that share the same content. It may happen that you need to use url parameters (page.html?parameter=yes) that don’t influence the page content or pages with different urls, but identical content. The canonical tag will give the search engines a hint that all of these pages with duplicate content are actually copies of a single canonicalized page and all the SEO value should be assigned to this page. This url will also be the preferred one to show on the search result pages.
  3. Remember to set up a redirect in case a page has inbound links and its url needs to be updated or the page is to be removed. Removing pages or updating their urls is quite common, but what if this page had outside links pointing to it? Someone out there decided that your content is valuable enough to link to it and send their own site visitors to yours. Now those people will see your 404 page and will most probably just leave. Also, the 404 page will send the 404 code to the search engine bots merely saying: “This page is no longer here. Remove it from the search results.” So, you’re not only losing the foot traffic to your page, but also the precious link juice. To avoid this, first check whether the page has any inbound links (check under “Links to your site” in Google Webmaster Tools) and if it does, set up a 301 redirect to any other relevant page on your site. If you don’t know what a 301 redirect is, ask your webmaster.
  4. Set up the preferred domain for your web site. The search engines see the www and non-www versions of your urls as totally different pages and will assign them separate ranks. Why dilute the SEO potential your pages have? This issue can be easily solved by setting up a 301 redirect to one preferred domain version (either www or non-www). An alternative solution is to select the preferred domain version inside search engine webmaster consoles. For instance, you can do so in Google’s Webmaster Tools by clicking on the gear icon in the top right corner and then selecting Site Settings.
  5. Regularly check the search engines’ webmaster consoles for any messages or error notifications. The search engines can talk to us! They’ve grown smart enough to inform us about the common errors present on our sites: duplicate content, missing pages, mobile usability , etc. Don’t forget to regularly visit the webmaster consoles (for example, Google Webmaster Tools) to see if there are any issues that require your attention.

I hope this list will help you drive more potential customers to your site. Don’t be forgetful!

Spice IT Email Post
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