Industry First Data Recovery Report
Asigra Web-Based Management Console
Asigra Cloud License Server
Endpoint Device Backup and Recovery
Backup for Microsoft Office 365
VM Data Protection and Replication
Create a New Revenue Stream with Cloud Backup
Ready for Takeoff: How to Design a Cloud Backup Service that Soars
Introducing Recovery License Model
Licensing – The Next Great Disruptor to the Data Protection Status Quo
Asigra End-User Training Overview
Asigra Installation and Configuration Services
It's well-known that the nature of sales and marketing, specifically effective strategies that fuel sales and drive demand, has changed dramatically over the last several years. Digital technologies and social media have truly given customers a voice - an opportunity to engage with companies they do business with and share feedback, whether positive or negative. Further, the customer buying cycle has evolved with the firm establishment of online research as a critically important component. Customers are seeking information that informs and adds value to their decision making process, and they now have access to copious information from a variety of resources - including your competitors.
This shift has resulted in the need for companies to develop a strategic focus on nurturing longer term relationships prospects and customers, as well as invest in content marketing.
Defining Content Marketing
According to Wikipedia, content marketing is "an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty."
Executed effectively, content marketing can significantly help you nurture relationships with prospects and customers - leading to a high level of customer loyalty and increased demand generation for your company's products and services.
Becoming a Thought Leader
The motivation behind content marketing is the belief that educating the customer results in your recognition as a thought leader and industry expert. The focus is on informing customers and prospects about key industry issues and topics, sometimes mentioning the products and services you offer - but not overtly spouting their virtues. For example, you may chose to write a blog post that educates customers and prospects on data storage compliance regulations in industries such as financial services and healthcare. Or, alternatively, you could execute an email marketing campaign to provide customers and prospects with access to a white paper that provides detailed insights and information on a relevant topic.
A variety of tools can be used for content marketing, including:
Companies need to consider which tools are most appropriate based on their specific target customer.
Leveraging content marketing to cultivate thought leadership and build sales over the long term requires a well thought out plan, hard work, perseverance, and devoted resources. It isn't easy, but given the right focus, it is very achievable.
Consider the following questions when developing a content marketing strategy:
If you would like to learn more, and you have some time to spare, please listen to this interview with content marketing expert Marcus Sheridan (aka The Sales Lion).
Subscribe by email: